Analog Devices Becomes 9,500th Company to Successfully Implement

Integration with SAP and offline access to 30,000-item product catalog are key factors in selection of for 750 users worldwide

SAN FRANCISCO, Calif. - April 13, 2004 -®, the global leader in on-demand customer relationship management (CRM) services, today announced that it has reached 140,000 subscribers as Analog Devices becomes its 9,500th customer. Analog Devices has successfully implemented Spring '04, the world's most customizable CRM, for 750 employees and partners worldwide. The global deployment featured integration with existing internal systems, including a SAP (NYSE: SAP) R/3 ERP system, to enable offline access from to Analog Device's 30,000-item catalog covering over 50 product lines.

In search of a CRM system that would be embraced by a wide range of users, Analog Devices judged that delivered the highest levels of "on the fly" customization and best user experience in the industry.'s flexibility was immediately apparent during testing as the on-demand service outperformed the competitors in "day-in-the-life" cases representing the direct sales force, technical sales people, sales management and independent reseller partners.

" really resonated with all of our testers during the evaluation," said Don Devost, worldwide sales director of finance and administration, Analog Devices. "Its ease of use, as well as extensive customization to match roles, processes and workflow requirements, have driven strong user adoption and enabled better collaboration between our teams worldwide. With global functionality and offline access to our 30,000-item product catalog, has proven itself a terrific choice for CRM success, delivering increased visibility into our sales pipeline and enabling us to confidently manage strategic deals."

With more than 75% of its sales from outside of North America, Analog Devices required CRM that was truly global in scope.'s unique services expertise in global on-demand deployment helped Analog Devices optimize collaboration across teams in Korea, Japan, China and the rest of Asia, as well as North and South America, the Middle East and Europe. Analog Devices users can independently select from any of eleven available languages, streamlining communication across the global organization and increasing visibility into the opportunity pipeline.

In addition, delivered the integration capabilities that were critically important to the success of Analog Device's CRM implementation. Working with's seasoned professional services team, Analog Devices integrated with its existing SAP implementation that stores product information. Accessing product data on 30,000 items offline through the linking of SAP, WebMethods and, Analog Devices sales teams can further increase productivity, collaboration and sales effectiveness across product lines and geographies.

" is the only CRM solution that could meet Analog Device's customization, integration and implementation schedule requirements," said Marc Benioff, CEO and chairman, "Custom CRM has never been simpler than it is with Spring '04 - and the value is most obvious in large, global deployments."

Analog Devices is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. The company is headquartered in Norwood, Massachusetts, and employs approximately 8,600 people worldwide.

The fifteenth generation of, Spring '04 breaks new ground in empowering organizations to adapt CRM to precisely fit their specific, unique business and industry needs. With the point-and-click ease of the new Studio, business administrators can create Custom Tabs and completely new modules to extend CRM. The on-demand platform that powers Spring '04 and Studio, sforce 3.0 offers developers complete programmatic control over CRM customization, integration, and extension. For more information on today's product announcements, please see separate releases at

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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