New sforce 3.0 On-Demand Platform Powers World's Most Customizable CRM

With major advances in customization and integration, sforce 3.0 is immediately deployed to 9,500 customers worldwide to enable custom CRM with unprecedented simplicity and success

SAN FRANCISCO, Calif. - April 13, 2004 -®, the global leader in on-demand customer relationship management (CRM) services, today announced the immediate availability and deployment of sforce 3.0, the next generation of's on-demand platform, to customers worldwide. Delivering a new level of power, flexibility and ease in CRM development, sforce 3.0 enables companies to use Web services to customize, integrate and extend to meet their unique business requirements. Sforce 3.0 features significant new customization capabilities, as well as major enhancements to the Web services API, that allow developers to create sophisticated on-demand CRM applications with unprecedented simplicity and success.

Sforce 3.0 powers Spring '04, the world's most customizable CRM, for more than 9,500 customers worldwide. The on-demand platform, which provides robust data management, security and user interface capabilities, also powers Studio, the point-and-click on-demand customization suite for the business administrator. With sforce 3.0 and Studio, on-demand CRM is now more customizable than even client/server software.

"Our IT department is used to delivering highly customized and integrated applications to our business users, and expects to have that same level of control with all our systems," said Jean-Michel Bérard, CEO, Esker Software. "With sforce 3.0, we are able to quickly create an on-demand CRM solution that meets our unique requirements, including all of the customization and control of traditional software applications, with none of the cost, risk and hassle. Sforce enables us to deliver the precise application experience our users demand."

The new features of sforce 3.0 build on sforce's success to date in order to offer Web services capabilities unique among both software-based and on-demand CRM systems.

New sforce 3.0 features include:

» Advanced Custom Objects: Originally introduced with sforce 2.0, custom objects allow enterprises to extend the data model with new data types and models. With sforce 3.0, custom objects have been enhanced to include management of relationships between objects, creation of custom layouts, new security capabilities and automatic reporting and indexing.

» Database Mirroring APIs: Now available in the sforce Web service is a new set of APIs to allow companies to easily create locally-managed and near-real-time views of their data. Facilitating integration with local data warehouse systems, these APIs allow for the simple deployment of advanced analytic capabilities, and the integration of key customer and sales data with other enterprise systems.

» Sforce Object Search Language: Building on the query capabilities introduce in November 2003, sforce 3.0 feature SOSL (Sforce Object Search Language), a new and simplified approach to creating and managing searches include unstructured data and fields. A first for Web services, SOSL makes the advanced capabilities of the sforce Web service API approachable and easy to learn for developers of all skill levels.

Originally released in June 2003, sforce has emerged as one of the most widely used enterprise Web services, allowing over 1,500 developers, 500 enterprises and 100 independent software vendors to create sophisticated and rich CRM solutions using the tools they love, including the recently announced sforce Toolkit for IBM [NYSE: IBM] WebSphere. This toolkit joins previously announced solutions from vendors including BEA [NASDAQ: BEAS], Borland [NASDAQ: BORL], and Microsoft [NASDAQ: MSFT].

"Web services are a key part of the on-demand vision shared by IBM and", said Rod Smith, vice president of Emerging Technologies at IBM. "Sforce, which enables customers to create highly customized and integrated enterprise applications, together with IBM WebSphere, the market-leading Internet infrastructure software, make it possible for IT organizations to use these new integration standards to increase the value and success of their initiatives."

"Sforce 3.0 drives the success of our largest customers and is at the center of a thriving partner ecosystem," said Marc Benioff, CEO of "As one of the most widely used and broadly supported enterprise Web services, sforce is quickly becoming the standard by which other CRM platforms are judged."

The sforce 3.0 on-demand platform is automatically available to more than 9,500 customers and 140,000 subscribers via the Spring '04 release. The full capabilities of sforce are available to all Enterprise Edition customers.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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