Scoops Award In UK IT industry's Top Competition

~ Computing magazine recognises pioneering on demand CRM solution with e-business product of the year award ~

SAN FRANCISCO, Calif. — November 8, 2004 — (NYSE: CRM), the market and technology leader in on demand customer relationship management (CRM), has picked up the highest award for IT excellence at the UK's flagship technology event.

In a highly-contested category, was presented with Computing magazine's e-business product of the year award for its suite of on demand CRM services. Computing magazine also recognised for successfully pioneering "The End of Software", the idea that on demand applications offer customers greater success by delivering increased benefit at reduced cost and risk.'s commitment to customer success has inspired a suite of products that have been met with unparalleled acceptance in the marketplace. Its unique proposition allows customers to rapidly benefit from high-end CRM projects without incurring the high costs associated with traditional software implementation. offers its customers a variety of benefits relating to the ease of customisation and integration with existing applications, without any hardware, software and a low ongoing total cost of ownership. It allows its clients to focus on improving their own customer relationship management without the usual technology headaches.

"This award validates our vision of the end of software," said Phill Robinson, VP of marketing EMEA at "The Computing awards are the longest running and most prestigious in the IT industry and the recognition of's on demand CRM as the leading UK e-business product is a huge and significant endorsement of our approach, technology and vision."

As of September 30, 2004, approximately 12,000 companies and 185,000 individual subscribers rely on's award-winning service to manage complex customer information. By providing these companies of all sizes, in all industries, and in all parts of the world with integrated, scalable and completely customisable state-of-the-art features, has democratised CRM success. won the PC Magazine Editor's Choice award and the Codie Award for Best CRM Solution for the past three years and was a recipient of the Gartner CRM Excellence Awards in 2003. Aberdeen Group honoured with three consecutive Top 10 CRM Implementation awards from 2001-2003. InfoWorld named a 2004 Technology of the Year, as well as Best Hosted Application. Most recently, CRM Magazine named a market leader across enterprise, mid-market and small business CRM.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).