Independent Research Firm Gives High Marks for On-Demand SFA Functionality for Second Year Running tops competitors in four functional areas in Research Firm's 2005 Hosted Sales Force Automation (SFA) TechRankings assessment

SAN FRANCISCO — Feb. 7, 2005 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that it was among the select companies that Forrester Research invited to participate in its January 2005 Hosted Sales Force Automation (SFA) TechRankings evaluation. Forrester tested on-demand CRM solutions from, Siebel (NASDAQ: SEBL), NetSuite, Salesnet, NextSale and SalesCenter to evaluate hosted SFA solution strengths and weaknesses in seven functional areas as well as Market Presence and Cost. received the highest scores in four out of seven functional areas.

"'s biggest competitive differentiator is its advanced customization tool set," according to the January 2005 Forrester Scorecard Summary: Enterprise Edition. " is the only vendor in the field to allow custom tabs, meaning that users can extend the application to create completely new functionality like bug tracking or expense management. In addition to its enterprise-class customization tools, also leads the field in developer resources, with a strong set of publicly available APIs, sample code for a range of programming environments, and its own online developer community."

Forrester TechRankings evaluated's Enterprise Edition, Siebel CRM OnDemand, NetSuite, NextSale, SalesCenter, and Salesnet Extended on approximately 150 attributes, combining data from hands-on lab testing and vendor research with strategic market analysis. scored highest in four functional areas including:

  • Integration: Sforce allows developers to customize, integrate and extend the user interface, business logic and data model to support specific business requirements. In this category, earned a score of 4.1 out of a possible 5.0.

  • Sales analysis: " tops off its overall strong reporting capabilities with field-leading features like color-coded gauges that call out what issues need immediate attention at a quick glance," said the Scorecard Summary. scored 4.4 in this category.'s mission is to help its customers achieve success with an on-demand CRM solution that is easy to customize, integrate and use regardless of a customer's size, industry or geography. is committed to offering a solution that can be easily customized to fit the needs of each individual customer — as opposed to traditional cookie-cutter solutions.

With more than 13,300 customers and 214,000 subscribers worldwide as of Dec. 31, 2004, is the world's most widely used on-demand CRM product and a leader in on-demand applications. In the last few months, has been honored with the following accolades: 2004 InfoWorld 100 for IT Innovation & Resourcefulness, InfoWorld CRM Technology of the Year, Red Herring 2004 Top 100 Innovative Companies, SearchCRM SFA Technology of the Year, and Customer Interaction Solutions Product of the Year.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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