Leading imaging solutions provider customizes Salesforce to meet its unique needs
SAN FRANCISCO — April 18, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that Bennett's Business Systems has boosted sales almost 45 percent since implementing Salesforce by improving its sales team's ability to track and initiate contact with leads. In addition, by using the Sforce client/service integration platform to tightly integrate Salesforce with an industry-specific back-end solution, Bennett's has also greatly increased visibility into customer purchase records.
Bennett's is a Jacksonville, Fla.-based company that provides companies with imaging technology. With Salesforce, Bennett's is leveraging the benefits of a 17th-generation CRM solution, as well as new innovations, including the Customforce tool for rapid, easy customization. Using Customforce, Bennett's Business Systems has been able to adapt Salesforce to meet its unique needs. Bennett's Business Systems is one of the 13,900 companies of all sizes that comprised the salesforce.com customer base as of Jan. 31, 2005.
"Salesforce helped us shine a light on a sales organization that had been operating in the dark," said Wes Benwick, CEO and CIO, Bennett's Business Systems. "We initially implemented a vertical solution, but it was a failure because it wouldn't properly integrate with our back-end systems, and forced us into a way of doing business that doesn't apply to us. We realized we didn't need a vertical solution since we could customize Salesforce just as we wanted."
Bennett's has used the Customforce tool to create a custom tab to manage all installed pieces of equipment at customer locations, and custom objects to monitor equipment maintenance and service calls. In addition, sales teams have customized several tabs within Salesforce to match the way they do business — for instance, customizing the "Contracts" tab to reflect the two different types of agreements used with customers.
Besides Salesforce's customization capabilities, Bennett's Business Systems chose Salesforce because of the ease of visualizing mission-critical business information via dashboards. These at-a-glance reports show, for example, which customer accounts may not have been contacted recently.
"As a hands-on CEO, I often need to know, outside of normal business hours, how we're doing in meeting our sales targets," said Benwick. "I can go home at night, pull up Salesforce and look at the dashboards and the forecasts, and sleep a heck of a lot better knowing what the real truth is."
With Customforce, salesforce.com provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and-click interface. Built into Salesforce and Supportforce, Customforce enables 13,900 companies to leverage the simplicity, power, and success of on demand to create 13,900 unique CRM editions. Customforce makes Salesforce the world's most customizable CRM.
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