Tightly integrates Google and salesforce.com for the creation and placement of ads, dynamic tracking of results, management of opportunities, and closing of deals
Dramatically improves efficiency and utility of search engine marketing by closing the customer loop on ad placements
Salesforce.com Acquires Kieden Corporation
SAN FRANCISCO — August 22, 2006 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand business services, today announced Salesforce for Google AdWords, a tightly integrated service that combines the dynamic creation of Google AdWords with the on-demand business applications of salesforce.com. Salesforce for Google AdWords delivers for the first time, an end-to-end, on-demand service that allows companies to create, manage, and measure search engine marketing campaigns, all from directly within Salesforce.
The tight integration delivered in Salesforce for Google AdWords empowers users by providing visibility into the entire life-cycle of a campaign—from creation and placement of ads, to dynamic tracking of results, management of opportunities, closing of deals and measurement of return on investment (ROI). This unprecedented visibility dramatically improves the efficiency and utility of search engine marketing.
"Today's announcement brings together the power of Google, the Consumer Web leader, and salesforce.com, the Business Web leader, enabling companies of all sizes to go seamlessly from word to close," said Marc Benioff, salesforce.com chairman and CEO. "Business applications are moving to The Business Web and Salesforce for Google AdWords is a perfect example of the innovation that is possible when we embrace the reality that the future of software is on-demand business services."
Search engine marketing is widely recognized as a high growth market segment. As advertising programs are evolving online, becoming more targeted and generating better results, many companies are seeking ways to accurately correlate their advertising campaigns to leads and closed business. A recent AMR Research survey of consumer product companies demonstrated that measuring return on marketing investment ranked as the top technology spend priority. In addition, according to the Search Engine Marketing Professionals Organization (www.sempo.org) search engine marketing spend in North America was measured at $5.75B in 2005 and is estimated to be $11B in 2010.
"Companies have been searching for better ways to understand how spending on online search engine advertising delivers real-world sales," said Rebecca Wettemann, vice president of research at Nucleus Research. "Salesforce for Google AdWords bridges the gap to enable companies to track how — and if — their investment in online advertising actually delivers."
"Salesforce for Google AdWords has given us a way to easily manage our search marketing campaigns," said Gregg Oldring, President, Industry Mailout. "We now have clear visibility into which keywords are generating results and can correlate them with specific leads in Salesforce. By having this info easily visible and accessible, we can spend more time on other valuable activities, such as pursuing customers—or fine-tuning our next AdWords campaign."
Salesforce for Google AdWords
Salesforce for Google AdWords delivers seamless integration with the leading advertising platform, allowing users to buy keywords and instantly create ads directly within Salesforce that are compliant with Google's editorial policies. Salesforce for Google AdWords enables companies to correlate ad clicks with sales metrics such as leads, opportunities, deals, and revenue allowing users to leverage all of the power of the world's leading on-demand CRM. Customers can now deploy Salesforce for Google AdWords to:
Pricing and Availability
During the initial pilot phase beginning August 22, 2006, Salesforce for Google AdWords is available for a free 30-day trial to all Salesforce customers; upon General Availability release, currently scheduled for the second half of 2006, the cost will be $300 per organization per month.
Salesforce for Google AdWords is based on technology acquired from Kieden Corporation. Salesforce.com acquired Kieden in August 2006. Terms were not disclosed.
Salesforce.com chairman and CEO Marc Benioff will host a press conference at approximately 12:00 pm EST today at the Mandarin Oriental Hotel in New York. Press, analysts and investors may access the event by visiting http://www.salesforce.com/investor.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).