Finaplex Wealth Relationship Management Offering Now Available via Salesforce.com's AppExchange

Financial advisors can now access market-leading wealth relationship management solution integrated with the Apex on-demand platform

Apex enables Finaplex to become the salesforce.com of wealth relationship management

SAN FRANCISCO — January 16, 2007 — Finaplex, Inc., a leading provider of wealth management applications, and salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Finaplex OnDemand, one of the industry's first software-as-a-service applications for wealth relationship management, is now available on the salesforce.com AppExchange. Integrated with the Apex on-demand platform, Finaplex OnDemand is now available for test drive and deployment at http://www.salesforce.com/appexchange.

Finaplex has built workflow and functionality supporting the wealth relationship management advisor desktop with secure, seamless integration of a client's portfolio data into an advisor's Salesforce CRM workflow. Advisors can see their entire book of business in the Salesforce desktop, get reminder alerts driven by events in the client's portfolio, and seamlessly move into Finaplex OnDemand to act on reminder alerts.

Used together, Salesforce and Finaplex OnDemand provide a single, more comprehensive view of clients. The result is improved productivity, empowered advisors, a better customer experience, and time to serve more clients. This combination offers the possibility of more assets under management for firms that arm their advisors with the new application. Finaplex OnDemand and Salesforce provide financial advisors the following capabilities:

  • Allows financial advisors to see their entire book of business in Salesforce
  • Salesforce pop-up reminders driven by Finaplex portfolio data
  • Seamlessly link to Finaplex rebalancing pages to take action
  • Single sign on - login once for secure access to both applications
Both applications leverage state of the art, enterprise-class technologies, including J2EE and XML, which allow key planning and investment attributes to be passed between the platforms. As a result, Salesforce customers can seamlessly switch between applications, easily accessing Finaplex's portfolio planning, investment selection, and portfolio management, extending and linking both the Salesforce and Finaplex workflows.

"Adding the flexibility of Salesforce CRM to our existing client data management capabilities creates a powerful new solution for financial advisors and wealth relationship managers to serve their clients better and work more efficiently - a terrific opportunity to streamline their practices and grow their assets under management," said Pete Tierney, president and CEO of Finaplex.

"The AppExchange gives salesforce.com financial services customers more choice than ever in selecting industry-specific applications for their unique business needs," said Tien Tzuo, chief strategy officer, salesforce.com. "Finaplex OnDemand is an excellent wealth management solution already integrated with Salesforce and the Apex on-demand platform that financial advisors can quickly and easily deploy."

Finaplex OnDemand
Finaplex OnDemand is an on-demand, web-based client relationship and portfolio management application for financial advisors. The service is based on Finaplex's enterprise software offering, called Finaplex Wealth, which has been successfully deployed in the wealth management industry for the past three years. Finaplex OnDemand integrates tax lot accounting, GIPS-consistent performance measurement, CRM, proposal generation and portfolio management into a single wealth management platform. Finaplex also offers optional reconciliation services, providing a near turn-key application environment for users.

This offering was designed to be delivered as a service that can manage the full range of needs of the wealth management industry, from the desk of the independent registered investment advisor, to the largest Wall Street firms managing millions of accounts. Finaplex OnDemand can scale as a firm's wealth management business grows.

"Finaplex will now offer the benefits of our integrated wealth relationship management desktop to a wider range of firms, including smaller firms that may not want to customize our enterprise application software and host it themselves," said Tierney. "Finaplex OnDemand allows firms to concentrate on what they do best — provide financial advice and portfolio management -- without having to purchase, integrate, and manage several different software packages."

Finaplex OnDemand supports the full cycle of wealth management service:

  • Identify prospects' needs, goals, and preferences
  • Propose strategies and portfolios
  • Manage, monitor, analyze, and rebalance portfolios
  • Report gains, losses, and performance.
Finaplex has prebuilt interfaces to major custodial systems and market data feeds. By giving advisors access to this portfolio accounting and financial planning data, Finaplex gives them a whole new level of cross-selling and up-selling power.

For more information on the Finaplex OnDemand and Salesforce.com integrated offering, email sales@finaplex.com or visit http://www.salesforce.com/appexchange.

Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

Finaplex OnDemand for AppExchange is one of more than 500 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange.

The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

About Finaplex, Inc.

Finaplex builds enterprise software and operates hosting services for the industry's leading wealth management advisory firms, including three of the top ten firms in the industry. Finaplex was the first to implement a complete new generation of web services based software applications supporting world class investment advisory services. It provides these services by consolidating front-office, custodial, transaction, and market data into a single database. Finaplex has prebuilt interfaces to many leading back-office and market data services, combining these data feeds into a single database supporting the entire wealth management cycle.

Finaplex was founded in 2000 to address a pressing business problem in the retail financial services industry - the overhead involved in using disparate point solutions to provide a comlete service package. Finaplex is now a leading provider of wealth relationship management and retail investment technology solutions.

For more information, please visit www.finaplex.com.
Finaplex and Finaplex Wealth are registered trademarks of Finaplex, Inc.

About Finaplex, Inc.

Finaplex builds enterprise software and operates hosting services for the industry's leading wealth management advisory firms, including three of the top ten firms in the industry. Finaplex was the first to implement a complete new generation of web services based software applications supporting world class investment advisory services. It provides these services by consolidating front-office, custodial, transaction, and market data into a single database. Finaplex has prebuilt interfaces to many leading back-office and market data services, combining these data feeds into a single database supporting the entire wealth management cycle.

Finaplex was founded in 2000 to address a pressing business problem in the retail financial services industry - the overhead involved in using disparate point solutions to provide a comlete service package. Finaplex is now a leading provider of wealth relationship management and retail investment technology solutions.

For more information, please visit www.finaplex.com.
Finaplex and Finaplex Wealth are registered trademarks of Finaplex, Inc.