Salesforce.com Unveils First AppExchange Incubator - Fostering the Future of Entrepreneurship, Accelerating Developer Time to Market and On-Demand Ecosystem Success
First AppExchange Incubator fully occupied with 32 incubator
partners taking advantage of strategy to fuel entrepreneurship in multi-tenant applications and
on-demand companies; phase II now open
Salesforce.com enables entrepreneurs worldwide to focus on innovation, not
SAN MATEO, Calif. - Salesforce.com AppExchange Incubator - April 24, 2007 - Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced that its
first AppExchange Incubator, in San Mateo, Calif., has been a resounding success, with its first
phase fully occupied by 32 partners, and a second phase now open to accommodate demand. The global
AppExchange Incubator strategy is designed to help entrepreneurs, start-ups and established
partners accelerate the creation and delivery of new multi-tenant applications and on-demand
companies. Together, salesforce.com's AppExchange Incubator, IdeaExchange, Salesforce Platform,
developer network and AppExchange marketplace enable any entrepreneur worldwide to focus on
innovation, not infrastructure.
Participants are able to license space in the AppExchange Incubator and work side by side
with salesforce.com employees and AppExchange partners to leverage the experience and best
practices of the entire on-demand community. The AppExchange Incubator offers a full package of
business services, including access to the multi-tenant Salesforce Platform, technology
infrastructure, product development, sales and marketing support, fundraising and business
development assistance, and office space. The Incubator will help compress the development timeline
and the go-to-market costs for participating companies.
"The AppExchange Incubators enable any developer to become the next salesforce.com," said
Marc Benioff, chairman and CEO, salesforce.com. "The on-demand model is breaking down traditional
barriers to success. Just as Salesforce Platform Edition and Salesforce Code are removing the
infrastructure requirements for on-demand application development, the AppExchange Incubator
strategy is removing the barriers associated with taking a company and product to market. With this
new model, all an entrepreneur needs to be successful is a brainstorm and a browser."
"The AppExchange has been an excellent global on-demand channel for us - it helped us rapidly
move from being entirely focused on the UK to now having 90 percent of our new customers based in
the U.S.," said Andrew Walker, director, Clicktools, a UK-based Enterprise Feedback Management
solutions company. "With the AppExchange Incubator, salesforce.com is providing the infrastructure
and resources so we can focus on serving our customers."
The charter class of salesforce.com's AppExchange Incubator includes stealth-mode companies
and brand-new start-ups as well as existing ISVs who are accelerating their on-demand initiatives:
Appirio, Avankia, BackWeb, Bluewolf, Business Objects, Centive, Clicktools, Cloud9 Analytics,
Convenos, DomoDomain, Dreamfactory, Eloqua, iNeoMarketing, InsideView, InvisibleCRM, Kailea
Networks, NextNine, OpenAir, OpSource, Pervasive, Portaga, Right90, RingLead, StakeWare,
TwoConnect, VerticalResponse and Xactly.
Vision for Accelerating Entrepreneurial On-Demand Success
Salesforce.com is delivering a circle of success for developers, partners and customers:
powerful and easy-to-use on-demand CRM applications that drive high user adoption rates; the
IdeaExchange for community innovation; the Salesforce Developer Network providing the tools and
resources for application creation; the Salesforce Platform to build and deploy on-demand
applications; and the AppExchange as a global marketplace and directory.
IdeaExchange and Salesforce Developer Network - Empowering the
IdeaExchange (http://ideas.salesforce.com) is a forum where the developer, partner and
customer community can comment on new and future product features, promote favorite enhancements,
and interact with salesforce.com product managers who participate in the discussion forums. In
salesforce.com's ongoing efforts to continually create a dialog with the community, IdeaExchange
provides an open and direct channel of communication and transparency into on-demand application
As these ideas inspire the developer community to create the next salesforce.com, the
Salesforce Developer Network (http://developer.salesforce.com) provides the community, tools and
resources to let developers use Salesforce Code as well as other languages and toolkits to build
new applications for the AppExchange. Now any developer in the world - with access to just a Web
browser and Internet connection - can harness the power of the world's most popular multi-tenant
platform to create new applications and mashups from scratch.
Salesforce Platform and the AppExchange
Salesforce Platform is the on-demand platform for the next generation of business
applications. The Salesforce Platform reinvents traditional customization and integration and
enables a whole new generation of on-demand applications that go beyond CRM. All components
and applications built on the Salesforce Platform can be easily shared, exchanged and installed
with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation to
benefit the entire on-demand community.
More than 575 applications are now available on salesforce.com's AppExchange, the world's
first on-demand application directory, found at http://www.salesforce.com/appexchange.
The Salesforce Platform is generally available today. The Salesforce Code programming
language is available today for developer preview, and is currently scheduled to be available in
beta to salesforce.com customers later in 2007.
Pricing and Availability
The first phase of the San Mateo AppExchange Incubator is now fully occupied and a second
phase is now open to accommodate additional demand. Pricing for the San Mateo AppExchange Incubator
is $20,000 per company per year. More incubators are scheduled to be set up around the world soon
as a result of the global adoption and appeal of this revolutionary program. For more information,
please visit http://www.salesforce.com/incubator.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).