Salesforce.com Announces First-Ever Developer Conference
SAN FRANCISCO- May 7, 2007
Guy Kawasaki, Marc Benioff and other industry visionaries to
Learn how to build the next generation of on-demand applications on the Salesforce Platform
- Salesforce.com (NYSE: CRM),
the market and technology leader in on-demand business services, today announced the first-ever
Salesforce Developer Conference, designed to foster the next generation of on-demand applications
and businesses. Attendees will hear from and network with industry visionaries, such as Guy
Kawasaki, Managing Director, Garage Ventures, Marc Benioff, chairman and CEO, salesforce.com, and
Parker Harris, co-founder and EVP Technology, salesforce.com. The Salesforce Developer Conference
will be held May 21, 2007 at the Santa Clara Marriott.
The conference will provide developers the opportunity to get hands-on with the Salesforce
Platform and the Apex programming language, as well as the opportunity to meet with
salesforce.com's platform R&D and AppExchange teams. Attendees will be able to attend tracks
and sessions to learn how to build a global business with on-demand applications. Tracks at the
Salesforce Developer Conference will include:
- Salesforce Platform: Learn directly from salesforce.com technology experts as
they discuss how to build robust on-demand apps on the Salesforce Platform
- Enterprise Mashups: Learn to extend on-demand applications by leveraging leading
Web Services APIs
- On-Demand Startups: Go from idea to cash using the Salesforce Platform and the
For more information on sessions, speakers and tracks, or to register, please visit:
An audio webcast of Mr. Benioff's keynote will be available on salesforce.com's website at
Create and Build On Demand with the Salesforce Developer
Comprehensive developer resources to build on the Salesforce Platform are available at a new
Wiki-based developer site, the Salesforce Developer Network, at http://developer.salesforce.com.
The Salesforce Developer Network provides the community, tools and resources to let developers use
the Salesforce Code programming language to build new applications for the AppExchange. Now any
developer in the world - with access to just a Web browser and Internet connection - can harness
the power of the world's most popular multi-tenant platform to create new applications and mashups
from scratch. With toolkits and resources for most popular development languages, including AJAX,
Flex, Java, .NET and PHP, developers can also combine those applications with other Web services to
create new business mashups, allowing developers, ISVs and IT organizations to easily
leverage The Business Web in their projects and offerings.
Developers interested in using the toolkits and the Salesforce Platform can sign up for a
free Developer Edition at http://developer.salesforce.com.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).