Salesforce.com's Salesforce SFA Named a Leader by Independent Research Firm
SAN FRANCISCO - May 18, 2007
Evaluation reveals SaaS vendors have closed the gap with
Solution noted for customization, integration and driving high sales adoption
- Salesforce.com [NYSE: CRM],
the market and technology leader in on-demand business services, today announced that Salesforce
SFA was named a "Leader" in The Forrester Wave™: Sales Force Automation, Q2 2007 (April
2007). The report states that "Salesforce.com dominates the SaaS SFA market in customer share
with more than 29,800 customers," and that the company was deemed a Leader based on its "strong
SaaS platform that supports customization and integration," its "rapid development and release
cycle" and "continued focus on ease of use and driving sales adoption."
Salesforce.com was among the select companies that Forrester invited to participate in its
April 24, 2007 Forrester Wave Report. In the evaluation, salesforce.com's top scores for its
current offering were for usability, sales analysis and internationalization. The company
also received the highest "5.00" rankings for its financial performance and Salesforce SFA's
"The on-demand industry has hit a milestone with SaaS SFA solutions making up one half of the
Leaders category for the first time," said Marc Benioff, chairman and CEO of salesforce.com.
"With more than 30,000 customers around the globe, salesforce.com's position as a leader in SaaS
applications is clearly-established as customers have recognized the value and strength of our
Salesforce.com's flagship Salesforce SFA solution consistently drives more sales success than
any other application. High user adoption, a complete suite of tools, and powerful
customization to support any sales process make it the only choice for sales reps, managers, and
executives looking for success. As part of the number-on on-demand CRM solution, Salesforce
SFA is used by companies around the world to help grow revenues, increase customer satisfaction and
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).