Salesforce.com Announces Salesforce SOA -- First Software as Service SOA Solution
Santa Clara, Calif. - Salesforce Developer Conference -- May 21,
New Salesforce SOA will deliver SOA as a service, heralding the
end of software for intelligent web services integration
Powerful new capability of Apex, the world's first on-demand programming language
Unveiled at Salesforce Developer Conference, Salesforce SOA extends the capability of
developers to focus on innovation, not infrastructure
- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business
services, today announced Salesforce SOA, taking service oriented architectures on demand for the
first time. Salesforce SOA will deliver SOA as a service, heralding the end of complex and
expensive software-based SOA solutions for intelligent Web services integration. Salesforce SOA is
a powerful new capability of the Apex programming language that will allow developers to focus on
innovation, not infrastructure, while building a new class of on-demand applications. Salesforce
SOA was unveiled and demonstrated today at the Salesforce Developer Conference.
"The journey to SOA shouldn't be slowed by the baggage of legacy software," said Marc
Benioff, chairman and CEO, salesforce.com. "In 1999, salesforce.com enabled customer CRM success
with our award-winning Salesforce applications delivered on-demand via the Internet. Salesforce SOA
will radically accelerate the kinds of applications that are available on demand by continuing to
remove the barriers of software infrastructure that have been imposed by SAP, Oracle, and
"The new Salesforce SOA capabilities in Apex will streamline the development required to
create new kinds of enterprise applications," said Glenn Wilson, co-founder and CEO, CRMFusion.
"With Apex, we were able to prototype a new version of our on-demand application in less than three
weeks. Our new Apex-built applications will further enhance the success we've achieved with
salesforce.com and our more than 750 customers on the AppExchange to date."
"Many companies have invested considerable time and expense chasing the promise of
software-based SOA," said David Linthicum, CEO, Linthicum Group, LLC., a noted SOA author.
"Salesforce SOA will marry SaaS and SOA to make possible new kinds of business processes and
applications. Developers, IT departments and CIOs will be able to harness business logic spanning
multiple applications to mashup and create thousands of new applications."
Salesforce SOA: Enabling SaaS and SOA
Software-based SOA has required deploying and maintaining costly software and infrastructure,
spurring lengthy, high-risk implementations that generate mixed results. Salesforce SOA will enable
SOA as a service, run on salesforce.com's on-demand platform, removing the cost and complexity
associated with deploying and managing infrastructure.
Salesforce SOA will provide the ability to mashup salesforce.com's multi-tenant on-demand
service with enterprise workflow and business processes to enable new kinds of enterprise
applications on demand. As a new capability of the Apex programming language, Salesforce SOA will
enable SOA-based business processes, such as enterprise applications, to be created, maintained and
leveraged on demand. SOA business processes will become virtual and sharable, and benefit from the
scalability and agility of the on-demand model. With Salesforce SOA, developers will be able to:
- Use Apex to build SOA applications that integrate to Web services from billing,
inventory or order entry systems.
- Call out to internal Web services such as Oracle Financials and SAP Order
Management, and external Web services such as FedEx, Hoovers and Yahoo!.
- Build rich applications on-demand for any business process
The Salesforce Platform, Apex Programming Language and Salesforce SOA
The multi-tenant Salesforce Platform encompasses a complete feature set for building business
applications such as models and objects to manage data, a workflow engine for managing
collaboration between users, a user interface model to handle forms and other interactions, the
Salesforce API for programmatic access, mash-ups, and integration with other applications and data,
and the Apex programming language.
Developers can use the Apex programming language to do everything from creating custom
components, customizing and modifying existing salesforce.com code and creating triggers, all the
way to building and executing complex business logic, run entirely on salesforce.com's multi-tenant
service. Apex is a Java-like development language that is secure, easy and fast, and will be
familiar to any Java programmer. Anything built using Apex can be made available as a Web service
and is accessible via SOAP and XML standards. Features and capabilities of the Apex programming
Apex event model - Apex can be tied to the execution of the
platform, enabling developers to exert fine-grained control over an application. Developers can use
Apex to customize the core features and functionality of their Salesforce deployments for their
unique business needs. Apex also delivers the power to reprogram any component of Salesforce, such
as Campaigns, Cases or Opportunities, or build entirely new components completely from scratch.
Transaction control - Because Apex is closely bound to
Salesforce data, developers can readily add transactional features to their applications. For
example, if one user is referencing a field while another is trying to delete it, the system is
aware of the conflict. Apex also features data commits and rollbacks, which are especially
important when working across multiple objects.
Packaging, re-use and Web services. Apex uses a packaging
model similar to that of Java, in which reusable packages of code can be invoked from each other or
from within triggers. Significantly, any method defined in a package can optionally be
automatically exposed as a Web service, and thus can be invoked via the Web services API or
directly through the AJAX toolkit.
Performance, scalability and upgrades. Because Apex runs on
demand, developers enjoy the benefits of the scalability, reliability and availability of
salesforce.com's industry-leading service. Applications potentially run faster because a single
query can obtain information from multiple objects. When newer versions of Salesforce and the Apex
itself are introduced, code is never rendered obsolete. Salesforce.com ensures backward
compatibility so that code continues to operate without modification.
Apex and the AppExchange. Apex can be packaged
alongside custom objects, S-controls and other platform features, allowing developers to
redistribute their Apex-built apps via the AppExchange directory.
For more information on the Apex programming language and Salesforce SOA, please visit:
Salesforce Developer Network: Tools and Resources to Develop On
To spur development with Apex, salesforce.com also is providing comprehensive developer
resources, at its Wiki-based developer site, http://developer.salesforce.com. The Salesforce
Developer Network provides the community, tools and resources to let developers use the Apex
programming language to build new applications for the AppExchange. Now any developer in the world
- with access to just a Web browser and Internet connection - can harness the power of the world's
most popular multi-tenant platform to create new applications and mashups from scratch. With
toolkits and resources for most popular development languages and environments, including AJAX,
Eclipse, Flex, Java, .NET and PHP, developers can also combine those applications with other Web
services to create new business mashups, allowing developers, ISVs and IT organizations to
easily leverage The Business Web in their projects and offerings.
The AppExchange Directory
More than 225,000 test drives and more than 26,000 application installs at more than 10,000
customers have taken place of the more than 575 applications that are now available on the
salesforce.com AppExchange, the world's first on-demand directory, found at
Pricing and Availability
The Apex programming language is now available as a developer preview at
The Salesforce SOA capability of Apex is currently scheduled to be available as a developer
preview in August 2007.
The Apex programming language is currently scheduled to be generally available in December
The Apex programming language will be free of charge for developers and partners to build the
next generation of business applications.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).