Salesforce.com's Dreamforce 2007, the On-Demand Conference of the Year, to Feature Industry Visionaries, Philanthropists and Innovators
SAN FRANCISCO - September 6, 2007
Special Guests George Lucas and Cisco CEO John Chambers will join salesforce.com CEO Marc Benioff
to speak at 5th annual salesforce.com user and developer conference
Executives from Accenture, Adobe, Bluewolf, Business Objects, Cisco, Deloitte, Linden Lab,
Omniture, WebEx and Workday will participate in keynotes on collaboration, community and innovation
Dreamforce Expo will feature the largest gathering of the SaaS industry under one roof - more
than 180 companies from around the world will demonstrate on-demand business applications
- Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced the industry
leaders, visionaries, philanthropists and innovators who will speak at Dreamforce 2007, the largest
on-demand conference of the year. Special guests George Lucas and Cisco chairman and CEO John
Chambers will join salesforce.com chairman and CEO Marc Benioff to speak at the 5th annual
salesforce.com user and developer conference. Additionally, executives from Accenture, Adobe,
Bluewolf, Business Objects, Cisco, Deloitte, Linden Lab, Omniture, WebEx and Workday will deliver
keynotes on collaboration, community and innovation. The Dreamforce Expo will feature the largest
gathering of the SaaS industry under one roof, as more than 180 companies from around the world
will showcase powerful new on-demand business applications. Dreamforce 2007 will be held September
16-19, 2007 at the Moscone Convention Center in San Francisco.
The industry's largest on-demand event, Dreamforce 2007 will host more than 7,000 attendees
focused on generating developer, partner and customer success with salesforce.com. Dreamforce
will feature more than 200 breakout sessions and over 300 speakers on the Salesforce Platform and
CRM applications, Apex Code, the AppExchange and more. Attendees will meet with salesforce.com
product teams, hear from expert users at leading companies, get hands-on training, and learn best
practices and strategies for generating on-demand success.
Additionally, Developers@Dreamforce will provide more than 30 practical sessions for
developers, administrators, IT managers, architects, and entrepreneurs looking to take advantage of
the latest Platform-as-a-Service technologies. This conference-within-a-conference will provide
access to all the technologies, tools, and techniques needed to take full advantage of the
Dreamforce 2007 kicks off Monday, September 17 with exciting new announcements and
demonstrations of the latest on-demand innovations from salesforce.com. Presentations by Mr.
Benioff, chief marketing officer George Hu and executive vice president Parker Harris will showcase
exciting new technology and business initiatives.
Joining Mr. Benioff on stage on Monday afternoon will be John Chambers, Cisco's dynamic
chairman and CEO, who will share his vision of collaboration and outline how organizations need to
adapt for the future. In addition, a panel of visionary leaders, moderated by Nicholas Carr, author
of The Big Switch, will then provide a unique insider's view on how and why enterprises are making
the switch to on demand.
On Tuesday, September 18th, George Lucas, chairman of The George Lucas Educational
Foundation, will speak on global education and the impact of the information age. Mr. Lucas will
provide his unique insight on how to spur innovation in our schools and communities.
Then, a select group of industry chief executives will share their thoughts on the next
generation of software-as-a-service solutions for both the business and global community. Finally,
Mr. Benioff will host a one on one conversation with Bruce Chizen, CEO, Adobe regarding the future
of collaboration, innovation and the next big thing in the technology industry.
2nd Annual Appy Awards
The Salesforce Platform and the AppExchange have led to unprecedented innovation and success
for the on-demand community. Join Marc Benioff and other industry leaders for the 2nd annual Appy
awards on Tuesday September 18th, as salesforce.com recognizes customers, partners, and developers
who have demonstrated and delivered some of the most exciting and powerful innovations on the
Business Web in 2007.
On Wednesday, September 19th, salesforce.com will again host the Dreamforce Partner Summit.
Featuring inspiring keynotes, expert panels, and specialized tracks for both business development
and technical teams, the Partner Summit is free for all Dreamforce '07 partner attendees. With both
technology and business development tracks, the Partner Summit will provide new ideas and best
practices to develop great applications on salesforce.com's platform, distribute them via the
AppExchange and build successful on-demand companies.
For more information, or to register, please visit http://www.salesforce.com/dreamforce/.
Marc Benioff, Chairman and CEO of salesforce.com, will deliver keynote addresses and
presentations throughout the conference. Webcasts of Mr. Benioff's keynotes will be available on
salesforce.com's website at http://www.salesforce.com/investor.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).