Salesforce.com Hits New Milestone in On Demand Announcing 700th Application Live on the AppExchange and New Vertical Categories
SAN FRANCISCO - Salesforce.com Dreamforce Conference -- September
AppExchange economy continues its rapid expansion - more than 34,000 application installs by more
than 12,000 customers in 74 countries
New vertical market categories launched on the AppExchange for high-tech, manufacturing and
public sector applications
Force.com Platform-as-a-Service and AppExchange marketplace provide application development
and distribution capabilities so developers and partners can focus on innovation, not
- Salesforce.com [NYSE: CRM], the market and technology leader in on-demand
business services, today announced that Fairsail's human resources management (HRM) application is
the 700th on-demand application live on the AppExchange marketplace, heralding a new milestone in
on-demand computing. Built entirely on the Force.com platform and delivered through the
AppExchange, Fairsail HRM delivers performance management, talent management and development
planning for customers, extending the benefits of on-demand applications beyond CRM
enterprise-wide. More than 350 partners have made more than 700 applications available on the
world's leading on-demand marketplace. Equally important, customers are using the AppExchange as an
iTunes-style directory to browse and find on-demand applications: more than 34,000 application
installs by more than 12,000 customers in 74 countries worldwide have already taken place.
"The on-demand model allows developers to focus on innovation, not infrastructure, leading to
the rapid creation of more than 700 applications on the AppExchange," said Marc Benioff, chairman
and CEO of salesforce.com. "Now, with our Force.com platform-as-a-service, we expect to see
powerful new on-demand applications built and run natively on our service and distributed through
"I've built and customized human resources Web applications for the past ten years, and
previously delivered client/server applications to blue chip companies worldwide," said Colin
Cooper, founder and CEO of Fairsail. "With the AppExchange and the Force.com platform,
salesforce.com has changed the landscape, offering a completely new way to build and deliver
applications. Building Fairsail 100 percent on the Force.com platform allows us to
concentrate on the application functionality without having to worry about infrastructure and
AppExchange Features New Vertical Industry Categories
Salesforce.com customers now have access to more than 100 industry-specific application
choices on the AppExchange to extend their success with salesforce.com's on-demand platform and
business applications. Salesforce.com now has AppExchange vertical industry categories for
financial services, high tech and public sector, with additional industries to be added. Customers
in these markets can visit the AppExchange to find solutions focused on the specific needs and
requirements of their industries. The solutions within these categories extend the powerful
features, quick deployment, lower overall costs and other benefits of multi-tenant on-demand
business applications to customers and prospects in these specific vertical categories.
The new AppExchange high tech category features more than 40 applications live today spanning
the high tech manufacturing, semiconductor and software industries. High tech partners live
on the AppExchange today include Appirio, Apttus, BigMachines, Bluetide Management, Bluewolf,
Callidus Software, Centive, Cisco, Clicktools, Customer Sat, Dreamfactory, Everdream, Firepond,
Intacct, Kailea Networks, OpenAir, Precisio Business Solutions, Rally Software Development,
Right90, Siemens, Skype, Steelwedge, Sterling Commerce, Talisma, Webcom and Xactly Corporation.
The new AppExchange public sector category features more than 30 applications live today
spanning the government, nonprofit and education industries, including applications from
AppExchange partners such as Astadia, Bluewolf, CRMorbit, Idealist Consulting, INPUT, Métier,
Municipal Software Corporation, One/Northwest, Papilia, studentforce.com, Theikos and Volunteer
The AppExchange financial services category features more than 30 financial services
solutions spanning the brokerage, capital markets, insurance, mortgage, retail banking and wealth
management industries. Financial services partners live on the AppExchange today include Beachhead
Solutions, BusinessEdge Solutions, Dow Jones, Interactive Data, Navatar, OKERE and StraightThrough.
Salesforce.com is featuring its first Industry Solutions Pavilion at Dreamforce 2007 with
more than 50 solutions showcased by AppExchange partners.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with Platform-as-a-Service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).