More than 250 Companies Successfully Integrate the Force.com Platform with Scribe Insight, Increasing Efficiency and Improving Customer Service
SAN FRANCISCO and Bedford, NH., - October 18, 2007
Scribe and salesforce.com shatter the barriers to real-time integrated CRM for companies like
Intrep Auto Club Renewals and Karl Strauss Brewing Company
Software, a provider of configurable data integration and migration software for leading enterprise
business applications, and salesforce.com [NYSE: CRM], the market and technology leader in
on-demand business services, today announced that more than 250 companies have successfully used
Scribe Insight solutions to realize the benefits of integrating the Force.com platform and
Salesforce CRM applications with other mission critical applications in their enterprises. Scribe
and salesforce.com have enabled these companies to integrate Salesforce with over 150 different
enterprise applications and data sources to date.
The ability to integrate CRM with other mission critical applications within a business
offers companies unprecedented capabilities for sharing customer data and taking action on critical
business events. "Traditionally, integrating CRM applications with a company's existing business
applications and processes involved months of detailed technical effort and financial investments"
explains Peter Chase, EVP and Founder, Scribe Software Corp. "The result was only the largest
companies, with the deepest pockets, could realize the benefits of real-time integrated CRM."
Now, with Scribe's point-and-click configurable integration technology, companies of all sizes are
seamlessly integrating the Force.com platform and on-demand applications from salesforce.com with
their back office and other mission critical business systems.
"Integrating Salesforce CRM applications with other business critical applications is one of
the most popular categories on the AppExchange," said Clarence So, senior vice president of
marketing, salesforce.com. "We are delighted to see Scribe's integration solutions experience so
much success in enabling our customers to share information across all areas of their business."
Karl Strauss Brewing Company has integrated Salesforce with their Microsoft Dynamics GP
application to provide their sales team with real-time order processing. By leveraging
Salesforce Mobile, sales reps can now place orders while at the customer's location and confirm the
shipping details within minutes. Karl Strauss competes against large, national, established
brands and this capability has allowed them to differentiate themselves through superior customer
service. "With Scribe Insight, we were able to achieve efficiencies that were previously reserved
for the giants in our industry. We have been able to turn a competitive weakness into a
significant strength," states John Snead, Director of Beer Operations, Karl Strauss Brewing
Intrep Auto Club Renewals provides outsourced telemarketing services to AAA clubs throughout
the U.S. They are using Scribe Insight to integrate AAA's internal membership systems with
Salesforce to ensure that their sales team has real-time visibility into the status of members
targeted for renewal. This visibility has enabled Intrep Auto Club Renewals' sales team to
sell more efficiently and increase customer service, resulting in a 15% increase in membership
renewals. "One of the great things about Scribe Insight is how flexible and
adaptable it is to handle our unique business needs," observes Jack Sands, CEO of Intrep Auto Club
Renewals. "We've been able to enhance the basic integration with features that add directly
to the quality and success of our service, without adding cost to our business."
Scribe has four integration solutions on the AppExchange to help customers integrate the
Force.com platform and Salesforce CRM application into their environments, including ActNow, Scribe
Insight, Scribe Integration for Microsoft Dynamics GP and Scribe Integration for ERP.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with platform-as-a-service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).