Salesforce Winter '08 Now Live - Delivering New Force.com Platform-as-a-Service and Visualforce to Create and Deploy any Application On-Demand
SAN FRANCISCO - November 6, 2007
Visualforce developer preview now live - in only six weeks, more than 2,800 developers are
already innovating with User interface-as-a-Service
Salesforce Winter '08 adds support for Safari 3 browser - bringing Apple's legendary user
experience to all 900,000 salesforce.com subscribers
Salesforce Winter '08 release expands Salesforce from four to six major application product
lines - adding Salesforce Content and Salesforce Ideas to Software-as-a-Service application
CRM], the market and technology leader in on-demand business services, today announced that
Salesforce Winter '08 is now live, delivering Force.com Platform-as-a-Service features for
developers and customers to build and deploy any application on demand. Salesforce Winter '08 also
marks several new milestones in on-demand innovation, including the developer preview of
Visualforce, a breakthrough technology that enables developers and ISVs to design any application,
for any user, anywhere with the world's first User Interface-as-a-Service. And, Salesforce Winter
'08 offers optimized support for Apple's new Safari 3 browser, bringing Apple's legendary user
experience to salesforce.com customers. Finally, the Salesforce Winter '08 release also expands
Salesforce from four to six application product lines, adding Salesforce Content and Salesforce
Ideas to its award-winning suite of Software-as-a-Service applications.
"The last six weeks have heralded a sea change for Internet platforms," said Marc Benioff,
chairman and CEO, salesforce.com. "The industry has rallied around the concept of
platform-as-a-service with companies like Facebook and Google changing the way consumer
applications are built and delivered on the Internet. We are thrilled to be at the forefront of
this trend for businesses by delivering Force.com Platform-as-a-Service and Visualforce to
revolutionize how enterprise applications are developed and delivered."
"The release of Salesforce Winter '08 and the Force.com Platform-as-a-Service delivers the
most advanced set of applications and platform functionality available in the on-demand industry,"
said Denis Pombriant of Beagle Research. "The addition of Visualforce now means that virtually any
application you can think of can be built using on-demand development and deployment technology."
Develop and Deploy Any Application with Force.com
The Force.com Platform-as-a-Service offers the most comprehensive set of capabilities for
building any application on demand. Force.com Platform-as-a-Service provides the building blocks
necessary to create and deploy any business application and lets companies and developers focus on
what their applications do, rather than the software and infrastructure to run them. By replacing
the complexity of software platforms with a complete, scalable service, Force.com provides
developers the fastest path to turn ideas into business impact. The multi-tenant Force.com platform
encompasses a complete feature set for the creation of business applications, including the ability
to create any database on demand, a workflow engine for managing collaboration between users, the
Apex Code programming language for building complex logic, the Force.com Web Services API for
programmatic access, mash-ups, and integration with other applications and data, and Visualforce
for a framework to build any user interface.
Developers, partners and customers are already developing applications on Force.com to
leverage the benefits of developing and deploying on the world's leading on-demand platform.
"We are on top of this important development in the world of platforms, and the timing could
not be better for Callidus to develop on Force.com," said Leslie Stretch, senior vice president of
global sales, marketing and on-demand business at Callidus Software. "Callidus' market-leading
sales performance management solutions will be available on Force.com and the AppExchange to meet
the needs of virtually all companies, regardless of size."
Visualforce Developer Preview: Create Any User Experience
Now in developer preview, Visualforce gives customers the power to design application user
interfaces for any experience on any screen. Combined with the powerful logic and workflow
intelligence provided by Apex Code, Visualforce offers the flexibility to meet the requirements of
applications that feature many different types of users on a variety of devices. Visualforce uses
the best of Internet technology, including HTML, AJAX and Flex, for business applications, making
them as innovative and as effective as their consumer Web counterparts. Visualforce will enable the
creation and delivery of any user experience, offering control over an application's design and
behavior that is only limited by the imagination.
In only six weeks, more than 2,800 developers have signed up for the developer preview, and
created more than 3,700 custom interfaces with Visualforce. The rapid adoption of Visualforce
is possible because of salesforce.com's on-demand, multi-tenant platform where customers can
instantly access and deploy a complete on-demand development environment.
"Our aim in using Visualforce is to do for Finance what Salesforce has done for CRM. We
believe it opens up a new world of possibility for user interface design," said Tim Tribe, Head of
Product Management at CODA. "It helps us build compelling user interfaces backed with powerful
business logic. The CODA 2go finance application will be delivered entirely on-demand using
the Force.com platform and hosted by salesforce.com."
As part of the larger Force.com platform, the user experiences created in Visualforce
directly leverage the data, logic and workflow created in the other Force.com features. Visualforce
features and capabilities include pages that allow developers to create new pages using standard
Web technologies to allow for fast and easy development, and logic controllers to immediately
deliver any look and feel.
Safari 3 Support in Salesforce Winter '08
Salesforce Winter '08 also adds support for Apple's Safari 3 browser. Safari brings Apple's
legendary user experience to both Windows and Mac users and delivers full support of open Internet
standards. Safari 3 features easy-to-manage bookmarks, effortless browsing with easy-to-organize
tabs and a built-in RSS reader to quickly scan the latest news and information. With
Salesforce Winter '08, all Salesforce applications and the Force.com platform are optimized for use
with Safari 3.
Two New Applications Expand Customer Success Throughout the
The Salesforce Winter '08 release also expands Salesforce from four to six application
product lines, adding Salesforce Content and Salesforce Ideas to its award-winning suite of CRM
applications. Built using the same technology behind salesforce.com's IdeaExchange, Salesforce
Ideas enables customers to identify innovative ideas from their communities. Salesforce Ideas
brings the wisdom of crowds to businesses for the first time by allowing online communities to
submit, discuss and promote ideas.
In addition, Salesforce Content empowers companies with a host of Web 2.0 technologies, like
tagging, subscriptions and recommendations, to bring the power of on demand to the unstructured
data within an enterprise. By adding these two new application to Salesforce Sales, Service,
Marketing and PRM applications, the release of Salesforce Winter '08 makes multi-category,
multi-application success available to all 900,000 salesforce.com subscribers.
Salesforce Winter '08 is available immediately to all salesforce.com subscribers. Visualforce
is currently available in developer preview. Customers who purchase salesforce.com applications
should make their purchase decisions based upon features that are currently available.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with Platform-as-a-Service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).