Verticals onDemand and Salesforce.com Join Forces to Bring the Power of Platform-as-a-Service to the Life Sciences Industry
SAN FRANCISCO and PLEASANTON, CA- November 8, 2007
Built on the Force.com platform, new VBioPharma application from Verticals onDemand delivers
comprehensive on-demand solution for pharmaceutical, biotechnology, and medical devices companies
Indevus Pharmaceuticals, Solstice Neurosciences, and Publicis Managed Markets are among the
leading life sciences organizations already using VBioPharma
Verticals onDemand and salesforce.com, Inc. [NYSE: CRM], the market and technology leader in
on-demand business services, today announced that Verticals onDemand will package its VBioPharma™
CRM application with Force.com, the world's first Platform-as-a-Service, to provide customers with
the first on-demand solution to specifically tailored for the needs of the life sciences industry.
Verticals onDemand's VBioPharma CRM application demonstrates the strength, flexibility, and
robustness of Force.com as a platform for developing and delivering applications. The innovative
Platform-as-a-Service from salesforce.com has made it possible for Verticals onDemand to
cost-effectively develop four highly specific editions of the application to meet the unique needs
of different types of pharma sales teams. Since its launch in July, VBioPharma has been selected by
five life sciences organizations, including Indevus Pharmaceuticals, Solstice Neurosciences, and
Publicis Managed Markets.
"We went through a rigorous a competitive review process and realized that with Verticals
onDemand and Salesforce, we truly get the best of both worlds," explained Rick Norton, executive
director of sales operations at Indevus Pharmaceuticals. "We get the world's leading on-demand
technology platform and a highly tailored, pharmaceutical-specific application that immediately
meets our end user requirements."
The Force.com platform replaces traditional software platforms with Platform-as-a-Service, a
complete and scalable service that allows developers to focus on creating applications that solve
specific business issues instead of creating the complex software and infrastructure required to
run them. The Force.com platform provides the necessary building blocks for creating any business
application - simple or sophisticated - and automatically deploying it as a service to both small
teams and huge enterprises.
"By leveraging the Force.com platform, Verticals onDemand is empowering life sciences
organizations of any size or type to reap the benefits of a SaaS CRM application that truly meets
their specific needs," said Clarence So, Chief Marketing Officer, salesforce.com. "Our work
with Verticals onDemand delivers an industry-leading on-demand solution for the global
pharmaceutical, biotechnology, and medical device industries."
"The Force.com platform gives us a significant advantage over the traditional client/server
competitors in the market today. Our customers will increase their CRM success through faster
innovation, improved usability, and tremendous flexibility," concluded Peter Gassner, president and
CEO of Verticals onDemand.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with platform-as-a-service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).