ThinkEquity Standardizes on Salesforce for Financial Services
SAN FRANCISCO - December 17, 2007
Global growth investment bank implements industry's leading on-demand CRM service; leverages the
Force.com platform to build and integrate custom applications
- Salesforce.com [NYSE:
CRM], the market and technology leader in on-demand business services, today announced that
ThinkEquity Partners LLC, a leading global growth investment bank, has joined 1,600 other financial
services organizations standardizing on Salesforce for Financial Services. In addition to
implementing salesforce.com's industry leading on-demand CRM service to manage its diverse client
base effectively across multiple business groups, the company used the Force.com platform to
develop multiple custom solutions and to integrate with its publishing and sales commission system,
resulting in a single interface for all its business needs.
ThinkEquity is one of the 38,100 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers will be
recognized as the service is delivered.
"When we were looking for a new way to manage our business information, Software-as-a-Service
from salesforce.com was the clear choice," said Peter Coleman, COO at ThinkEquity. "We have
users around the globe, and Salesforce provides quick and easy access to all the information they
need to be successful."
ThinkEquity selected the Salesforce on-demand CRM service for its flexibility and ease-of-use
to drive adoption, and the ability to extend the solution using the customization and integration
capabilities inherent in the Force.com platform. ThinkEquity leveraged the flexible
development platform to build custom solutions for marketing, sales, research, wealth management
and equity venture services that meet its particular business needs. In addition, the company
built custom business tools, including a portfolio tracking feature and a calendaring function that
manages invitations to company events and regional shows. Putting these functions within
Salesforce enables ThinkEquity to better manage and track salesperson productivity, event ROI and
the various ways the company interacts with customers.
"We've enjoyed the flexibility and ease-of-use that Salesforce provides, and now have greater
insight in to our business," added Coleman. "Salesforce had made us both more efficient and
more agile which, in turn, is helping us leverage market opportunities to increase our
Salesforce for Financial Services
More than 1,600 financial services firms around the globe are standardizing on Salesforce in
Wealth Management, Banking, Capital Markets, Mortgage, and Insurance. Customers such as AON, BOK
Financial Corporation, E-LOAN, Mizuho Financial Group and Travelex put their trust in the
Salesforce on-demand customer relationship management (CRM) solution to support their most critical
business relationships. Salesforce.com customers have access to the largest ecosystem of
partner solutions available via the AppExchange, including financial services mash-ups with more
than 35 pre-integrated partner applications. All of these solutions are built on the
Force.com platform, the world's most powerful and trusted on-demand platform. For more information,
please visit http://www.salesforce.com/fs.
About ThinkEquity Partners LLC
ThinkEquity Partners LLC, a Panmure Gordon Company, is a research-centric institutional
investment firm focused on the growth economy. ThinkEquity Partners LLC is dedicated to providing
focused insight, advisory services, and capital to institutional investors and corporate
constituents in the knowledge economy's key growth verticals, including technology, healthcare,
media and consumer business services. For more information about ThinkEquity Partners LLC, please
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with platform-as-a-service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing
applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce
with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).