Forcelogix Continues to Sign Enterprise Customers, Including Innovex, American Home Shield, Knightsbridge, Sysix and others via's AppExchange

Chicago-based start-up uses AppExchange to deliver on-demand sales performance optimization solution to customers worldwide

SAN FRANCISCO, December 17, 2007 - Forcelogix and [NYSE: CRM], the market and technology leader in on-demand business services, today announced that several enterprise customers, including American Home Shield, Innovex, Knightsbridge and Sysix have successfully deployed Forcelogix's Sales Optimizer via the AppExchange. Optimizer for AppExchange is an on-demand sales performance management solution designed to measure the indicators that truly drive performance. Any customer can trial and deploy Forcelogix, along with more than 750 other solutions, with just a few clicks on the AppExchange at

"ForceLogix's technology allows us to deliver a multilingual coaching process that can be
easily and rapidly configured and deployed globally," said Jim Kendall, Senior Director of Innovex Business Solutions. "This promotes the consistent execution of our coaching and enhances our ability to capture, evaluate and rank sales representative performance. Our goal is to help Innovex sales forces deliver higher sales for our customers."   

Patrick Stakenas, President and CEO of ForceLogix, said: "Our on-demand delivery model allows ForceLogix to provide value to companies such as Innovex without the time, expense and added risks of having to buy hardware, software and implementation services. Our SalesForceOptimizer product can be easily tailored to meet their individual needs. Traditional sales performance management systems simply cannot deliver the same benefits to capture coaching data and other key information from around the organization."

"Thousands of customers have selected new on-demand apps via the AppExchange, showcasing its momentum and use as an on-demand applications marketplace," said Clarence So, Chief Marketing Officer, "Enterprise customers are using the AppExchange to extend Salesforce with innovative new on-demand applications like Forcelogix's Optimzer to improve their sales performance management." 

Optimizer for AppExchange is an on-demand sales performance management solution designed to measure the indicators that truly drive performance. Its unique combination of management tools provides insight and knowledge needed to drive real sales results. Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About Forcelogix
ForceLogix is a Chicago-based company that builds OnDemand sales performance management solutions for leading sales organizations. Led by a team of seasoned senior sales executives, ForceLogix solutions enable top line revenue growth and enhanced sales organization productivity to companies in diverse industries such as Financial and Business Services, Health Care, Transportation/Logistics, and Manufacturing. For more information please visit

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).