Announces "Tour de Force" Platform-as-a-Service World Tour

Global road show kicks off in San Francisco with keynote from Marc Benioff and special guest Marc Andreessen
Developers will have the chance to build apps live on, the world's first Platform-as-a-Service

Live video webcast of Tour de Force keynote will be available on

SAN FRANCISCO --  January 14, 2008 -- (NYSE:CRM), the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced "Tour de Force," a worldwide road show designed to inspire and educate customers, partners and developers on the power and innovation of the Platform-as-a-Service. Tour de Force begins with a day-long event in San Francisco on January 17th that will feature chairman and CEO Marc Benioff and Marc Andreessen, Co-founder and Chief Technology Officer of Ning, Inc. With specific tracks and sessions designed for CIOs, IT managers, and developers, Tour de Force attendees will receive practical and actionable knowledge for developing and delivering business applications entirely on demand.

A live video webcast of Mr. Benioff's presentation from the January 17th Tour de Force event will be available on's website at, beginning at approximately 10:00 am PST.

"We built and deployed our developers' Bug Enhancement Tracking application on in less than six weeks," said John Woods, director, information technology of eRx Network. "Tour de Force will address specific questions about building additional applications to bring the value of on-demand to the rest of our enterprise."
"Just as customers drove us to deliver software-as-a-service CRM, they are now asking how they can leverage the Internet for as a platform for developing and deploying the rest of their business applications," said Clarence So, Chief Marketing Officer, "Tour de Force will provide practical examples and specific advice for customers, partners and developers who want to leverage Internet platforms and cloud computing with"
Join hundreds of developers, administrators, IT managers, and entrepreneurs who are using the Platform to create the next generation of business applications and companies. Tour de Force events will be filled with keynotes from industry visionaries and breakout sessions designed to enhance attendees' technical and business skills. Tour de Force will feature a Immersion Lab to provide hands-on experience and access to engineers and product managers.
Tracks and Sessions at Tour de Force will include: 
  • Fundamentals:
    Salesforce administrators, IT professionals and business analysts will learn what every IT executive needs to know about SaaS and beyond; how to go from zero to in 60 minutes; and best practices for application builders.
  • Apex, Visualforce & Beyond:
    Experienced developers and programmers will get a deep dive on Apex Code; how to use Visualforce and to build UIs for any application; and using the Web Services API to extend the power of applications.
  • Entrepreneurs & ISVs:
    Startups and prospective partners can attend and learn: secrets to SaaS startup success; financing an on-demand company: a workshop for building a bulletproof SaaS business plan; and an overview of the Platform partner program. 
The Tour de Force road show will reach around the globe, including stops in Atlanta, Bangalore, Boston, Chicago, Denver, Dublin, Hyderabad, London, Los Angeles/Orange County, Munich, New York City, Paris, San Francisco, Seattle, Melbourne, Sydney, Tel Aviv, Tokyo, Toronto,  Washington D.C and more.                   

Attending Tour de Force is free but space is limited. Registration is now open at Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).