Salesforce.com Celebrates 25th Release of Software-as-a-Service and Platform-as-a-Service Featuring New Salesforce Content and Salesforce Ideas Collaboration Applications
SAN FRANCISCO - February 11, 2008
Salesforce Spring '08 marks CRM leader's expansion to become a multi-application and
Multi-application leadership: Salesforce Spring '08 helps enterprises harness the innovation
of web communities with Salesforce Content and Salesforce Ideas
Multi-category leadership - Force.com Development-as-a-Service is live, bringing the world's
first on-demand developer tools and services to the Force.com developer community
- Salesforce.com [NYSE:
CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today
announced that Salesforce Spring '08 is live to more than one million salesforce.com subscribers.
Salesforce Spring '08 extends salesforce.com's CRM leadership to become a multi-application leader
with breakthrough innovations for its two newest applications - Salesforce Content and Salesforce
Ideas. The 25th generation release also marks salesforce.com's evolution to become a multi-category
company with Force.com Development-as-a-Service now live, bringing the world's first on-demand
developer tools and services to the salesforce.com community.
"Salesforce Spring '08 establishes salesforce.com as not only the recognized leader in CRM,
but also marks the company's evolution to become a multi-application, multi-category leader," said
George Hu, executive vice president marketing, applications and education at salesforce.com. "The
SaaS and PaaS model enables constant innovation, which benefits all Salesforce users."
"Salesforce Spring '08 adds important innovations in how individual users leverage
sales-related content, how companies build and manage communities of customers, and how developers
create on-demand applications for their own business users," said Rebecca Wettemann, Nucleus
Research. "Salesforce Ideas and Salesforce Content leverage Salesforce.com's experience in Web
interactions, while Development-as-a-Service provides IT with a way to innovate with on-demand."
Multi-application Leadership - Salesforce Content and Salesforce Ideas - Empowering User
The Salesforce Spring '08 release features breakthroughs in salesforce.com's new community
applications, Salesforce Content and Salesforce Ideas, that enable businesses to tap into the power
of their communities.
Salesforce Content empowers companies by delivering a revolutionary application for Content
Management. Salesforce Content brings the power of SaaS to managing unstructured data within an
enterprise by utilizing Web 2.0 technologies such as tagging, subscriptions and
recommendations. By enabling users to manage their documents and unstructured data directly
in the Salesforce application, Salesforce Content improves productivity and effectiveness across
The Salesforce Spring '08 release adds a number of new features that help customers find the
most relevant content for every user, including:
Featured Content - Saves employees time and increases the
usage of preferred materials by ensuring that preferred content is always prominently displayed by
allowing authorized users to define and designate materials as "Featured Content."
Suggested Tagging - Provides greater flexibility and
control in aligning how users tag content by allowing administrators to recommend a specific set of
tags for a workspace, while still allowing users the option of creating their own tags.
Popular Search Results - Makes finding the best content
easier by allowing users to display and sort search results using pre-defined fields and order to
navigate content more easily.
"Salesforce Content is as revolutionary as PDFs were 15 years ago. For us, it is the killer
app," said Bill Rozier, vice president of Global Marketing, Ciena. "The ability to use easily
understandable Internet techniques to manage the publishing and retrieval of our marketing
materials allows us to maximize marketing's impact with our sales teams world wide - on
Salesforce Spring '08 also brings new innovations to salesforce.com's revolutionary
application for Ideas Management. Salesforce Ideas is an entirely new type of SaaS application that
enables customers to tap into the innovative power of their customer, partner or employee
communities by allowing them to post, discuss, and vote on ideas.
Salesforce Spring '08 adds a number of new features to Salesforce Ideas, enabling customers
to spark conversations with their communities, including:
My Ideas Inbox - A personalized experience for users that
enables them to access their ideas and comments with greater ease and efficiency by listing new
comments that have been added to ideas previously posted and/or ideas commented on by the
Recently Discussed - The Recently Discussed tab deepens the
user experience by providing quick access to the community's latest comments, making it easy to
jump into the latest discussion topics and take conversations in new directions.
Top Ideas - Provides improved visibility into the latest,
most relevant content and votes by ranking the all-time top-ranked ideas within the community.
"We know that our employees have a lot of opinions and great ideas and were looking for an
innovative way to tap into them," said Kevin Weiss, sales development manager, MARS drinks, a
division of Mars Incorporated. "We recently rolled out Salesforce Ideas and are excited to capture
and share the insights of our employees to improve our organization."
Multi-category Leadership - Force.com Development-as-a-Service - Empowering Developers
The Force.com Platform-as-a-Service encompasses a complete feature set for the creation of
business applications, including the ability to create any database on demand, a workflow engine
for managing collaboration between users, the Apex Code programming language for building complex
logic, the Force.com Web Services API for programmatic access, mash-ups, and integration with other
applications and data, and Visualforce for a framework to build any User-Interface-as-a-Service.
With the Salesforce Spring '08 release, the Force.com Development-as-a-Service is now live to
revolutionize application creation and delivery. Provided completely as a service via the Internet,
the Force.com Platform provides the necessary building blocks to enable business application
creation and delivery, without the need for software and hardware client-server infrastructure.
The new Development-as-a-Service features demonstrate that by replacing the cost and
complexity of software platforms with a complete, scalable service, developers now have the fastest
path to turn ideas into applications that can be shared with the larger community.
Force.com Development-as-a-Service features include:
Force.com Code Share - With the new Force.com Code Share,
developers across engineering organizations - or around the world - can collaborate on the
development, testing and deployment of their PaaS applications. Integrating with most
standards-based source control management systems, Code Share lets developers store the definitions
of their Force.com applications in source control, and deploy those applications in either their
Force.com Sandbox or production environments. And by connecting to Internet open source
communities, including project hosting on Google Code http://code.google.com/hosting/, Code Share
lets developers from anywhere in the world connect and collaborate in creating Force.com
Force.com Metadata API - Just like the existing Force.com
API lets development teams access and integrate the data in their Force.com applications, the new
Force.com Metadata API lets developers programmatically create and manage the code and metadata
that those applications are built with. Providing access to the database schema, Apex code
and Visualforce user interfaces that comprise a Force.com application, the Metadata API can be used
to integrate with development tools and processes in a similar way the Force.com API can be used to
integration with existing applications and systems.
Force.com IDE - The Force.com IDE is the world's first IDE
for Platform-as-a-Service. Built on Eclipse, the Force.com IDE provides a means to manage all
standard development tasks, such as project views, HTML composition, rich code editing with error
tracking, and more - providing developers with a powerful and familiar environment for creating
Force.com Sandbox - The Force.com Sandbox provides a
separate on-demand application environment for development, testing, and training. Cloning entire
development projects - an exact replica that includes all customizations and data - is a simple,
one-click process. The Force.com Sandbox provides a means for testing new customizations or
features and for building and testing integrations and internally built applications.
CRM Leadership - Salesforce Software-as-a-Service - Empowering CRM Users with Industry-leading
For more than a year, salesforce.com has been harnessing the power of its community with the
Salesforce IdeaExchange, powered by Salesforce Ideas. Many of the more than 50 new features
included in Salesforce Spring '08 started as Ideas posted on the IdeaExchange. Some of the most
popular enterprise-class features on the IdeaExchange that are now live with Salesforce Spring '08
Dashboard Scheduling - One of the most popular ideas on the
IdeaExchange with more than 11,000 promotions, Dashboard Scheduling enables authorized users to
schedule when dashboards are automatically refreshed and emailed to a set of users.
Drag-and-drop Calendaring - New in Salesforce Spring '08,
Drag-and-drop Calendaring allows users to quickly reschedule a meeting and perform other actions
with a new streamlined, time-saving user interface. For instance, users can quickly reschedule
events by simply dragging them to a new time or date.
Email to Case Workflow - With Salesforce Spring '08, a
case's status can be updated automatically using email-triggered workflow. This new feature helps
increase agent productivity, improve the accuracy of case information and reduce response times
because now agents will need fewer clicks to do their jobs, and customers will benefit from faster
service and more timely information about their cases.
Salesforce Spring '08 is available immediately to all
salesforce.com subscribers. Salesforce Content is available at $35 per user, per month. Salesforce
Ideas is currently available for customer, partner, and employee communities. It is included with
all CRM editions, with the exception of Group Edition, at no additional cost. For additional
employees, Ideas Only licenses can be purchased for $5 per user, per month. For customers and
partners accessing Salesforce Ideas through the portal, standard portal pricing applies. Force.com
Sandbox is included with Unlimited Edition and is available for a fee with other editions.
Customers who purchase salesforce.com applications should make their purchase decisions based upon
features that are currently available.
Force.com Platform and the AppExchange
Force.com (http://www.force.com/) reinvents the traditional development, deployment and
distribution of any business application with platform-as-a-service. Developers, customers and
partners can use Force.com to easily create a new generation of on-demand applications and deploy
them worldwide as a service. Force.com allows applications to be easily shared, exchanged and
installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the
innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing
applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce
with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).