Boats.com and YachtWorld.com are "Ship-Shape" with Salesforce.com
SAN FRANCISCO - March 12, 2008
Salesforce Software-as-a-Service helps sales teams and service teams drive revenue and increase
- Salesforce.com [NYSE:
CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today
announced that Boats.com and YachtWorld are leveraging Salesforce Software-as-a-Service (SaaS) CRM
to expand its business and increase customer satisfaction. The company is using Salesforce
SFA to gain complete visibility into the sales cycle, which enables the company to more effectively
drive revenues. Salesforce Call Center empowers the service team to resolve most issues on the
first call, which delights customers and helps reinforce the Boats.com and YachtWorld.com brand
Boats.com and YachtWorld.com are one of the 41,100 companies of all sizes, industries and
geographies that comprised the salesforce.com customer base as of January 31, 2008. Revenue and
subscribers will be recognized as the service is delivered.
"We have been using Salesforce since we started our business in 2000. We've gone from
three people in sales using Salesforce SFA to having everyone in sales, marketing and customer
service using the full suite of Salesforce SaaS CRM applications," said Debra Keene Bergeron,
general manager at Boats.com and YachtWorld.com. "Salesforce has provided tremendous value
and has been instrumental to our growth over the last seven years."
By centralizing its data within Salesforce, users have instant access to needed information
around the clock and from any location. Also, management has a complete view of the sales
pipeline, from initial point of contact through the proposal and final close date. The
company recently deployed EchoSign Contract Management Service, which it downloaded from the
AppExchange, to automate contract finalization. The process saves significant time and
greatly decreases post-sale administration.
"Over the years, Salesforce has allowed us to easily add functionality and customize the
solution as our business grows and changes," added Keene Bergeron. "Looking ahead, we're
excited to explore the AppExchange further and continue to increase our success with Salesforce
About Boats.com (www.Boats.com) and Yachtworld.com
Together, YachtWorld.com and Boats.com are the single most powerful and effective global
marketing solution for the boating industry. With over 140,000 new and used boat listings
worldwide offered by over 4000 brokers, dealers and builders in 115 countries, YachtWorld.com and
Boats.com are visited by over 4 million boating consumers every month who click through over 95
million page views. YachtWorld.com is the premier online sales channel for yacht brokers around the
world, providing a complete suite of online marketing services through BoatWizard™, its proprietary
back-end tool. Boats.com provides marketing and web services to new boat dealers and
builders, and offers a For Sale By Owner classified service. Headquartered in Seattle,
Washington, YachtWorld.com and Boats.com have their European headquarters in the United Kingdom,
with sales offices in Germany, Italy and Russia and sales representation in Dubai, Australia and
China. Both companies are business units of Dominion Enterprises, based in Norfolk, Virginia.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).