Named a Top Ten Most Influential Technology Vendor by Aberdeen Group

Company joins Cisco, Dell, EMC, HP, IBM, Microsoft, Oracle, SAP and Sun Microsystems at the top of the list of 100 organizations

SAN FRANCISCO - June 2, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that it has been named among the top ten most influential technology vendors of 2008 by Aberdeen Group.  Aberdeen's report, The Annual State of the Market Report, evaluates and ranks the top 100 organizations that "excelled at providing value to the business community" based on a survey of 5,000 business decision makers. Positioned at number eight on the list, joins companies such as Cisco, Dell, EMC, HP, IBM, Microsoft, Oracle, SAP and Sun Microsystems at the top of the list.

"Just a few years ago, our motto, "The End of Software" was a bold prediction; now it's an apt description of the market," said Marc Benioff, chairman and CEO at "Being named amongst this group of industry leaders is further evidence of the SaaS market's fast trajectory of growth."

In addition to ranking the vendors, the Aberdeen report identifies trends in decision-making and priorities in technology spending.  The top criteria listed by respondents for choosing a technology include "total cost of ownership (43%), product functionality (42%), vendor stability (24%), market specific knowledge and experience (24%), domain or industry expertise (22%), and reputation (21%)."  Both mid-sized and large organizations ranked enterprise application investments such as CRM, ERP and SCM, as their biggest priority.

Additional information on the 2008 Aberdeen Report: State of the Market can be found at

About AberdeenGroup, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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