New Salesforce.com Certification Program for Salesforce CRM Admins and Force.com Developers to Accelerate SaaS and PaaS Industry Success
SAN FRANCISCO - July 15, 2008
Certification is the number one idea on salesforce.com's IdeaExchange - new program responds to
thousands of promotions from customers, developers and partners
Industry's first SaaS and PaaS certifications signal market demand for cloud computing
- Salesforce.com [NYSE: CRM],
the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS),
today announced the official salesforce.com certification program for Salesforce CRM administrators
and Force.com developers. The new program will give Salesforce CRM admins and Force.com developers
a valuable set of industry credentials that will signal their skill set to their employers and to
the marketplace. Similarly, salesforce.com certification gives employers a way to train and assess
current team members, identify, evaluate and hire qualified new professionals, and ensure their
Salesforce CRM and Force.com deployments are being run by qualified experts to maximize their
success. The salesforce.com certification is the world's first SaaS and PaaS credential,
demonstrating salesforce.com's continued commitment to customer, partner and developer success with
Salesforce CRM applications and the Force.com platform.
"Just as the DBA created a new employment category, we expect the Salesforce admin and
Force.com developer certifications to create new job categories in SaaS and PaaS," said Marc
Benioff, chairman and CEO, salesforce.com. "Through the salesforce.com IdeaExchange, our customers,
partners and developers have asked us to accelerate their success with our Salesforce CRM
applications and Force.com platform with a formal certification program. This new initiative
signals the momentum of the SaaS and PaaS marketplace - and is another step forward in our vision
of the End of Software."
Community Driven Demand for Certification Program
In addition to thousands of listings for Salesforce and Force.com experience on industry job
boards such as Craigslist.org, Dice, Monster, and http://developer.force.com, hundreds of votes and
by customers, partners and developers have made a certification program the number one idea on the
salesforce.com IdeaExchange. This community demand demonstrates the appetite in the salesforce.com
eco-system for a formal certification program for Salesforce CRM applications and the Force.com
"As an employer, I look for credentials," said George Kenessey, CEO, MyLoanBiz. "We can be
confident that job candidates who have a salesforce.com certification have the technology and
development skills we're looking for."
"As a recruiting firm focused in the SaaS space, we are constantly hearing from the
Salesforce Admin community that there is a need for an official certification from salesforce.com,"
said Kim Wallins, Principal, Hire On-Demand. "It will make them more marketable and position them a
step above their peers. From a company standpoint, it gives them additional peace of mind to know
they are hiring someone who has completed a certification program delivered directly by
Certification and SaaS and PaaS Market Momentum
Salesforce.com's move to roll out formal certification programs comes at a time when more and
more companies are adopting SaaS and PaaS strategies. Research firm Gartner predicts that SaaS will
become 25% of the overall software market by 2011.
As overall SaaS spending grows, certifications are becoming more and more important. With
more than 43,600 customers, over 1 million subscribers and more than 90,000 developers in the
developer.force.com program, salesforce.com is launching an official certification program to offer
participants specific skills and give employers confidence they can hire the best-qualified people
for key positions.
"The value of technology certifications is only going up, as witnessed by the growth in the
certification market (6-8% CAGR)," said Doug Harward, CEO, TrainingIndustry.com. "Salesforce.com
already offers award-winning training programs. Now, salesforce.com's certification program brings
much needed coverage--from the industry leader--to the fastest growing parts of the IT market --
Software-as-a-Service and Platform-as-a-Service. Individuals contemplating careers in Cloud
Computing now have a way to not only get trained, but also earn a valuable credential."
Professional Learning Paths for Salesforce Administrators and
For Salesforce CRM administrators and Force.com developers, certification helps to enhance
skills, advance careers, and get the most out of Salesforce applications and the Force.com
platform. In just a few days, hands-on, instructor-led courses prepare attendees to
immediately implement newfound knowledge in current projects. Participants will also be prepared to
take certification exams to earn the professional credential. There are three levels of
certification offered for admins and developers: Admin/Developer; Advanced Admin/Developer and
Through the certification preparation courses, Salesforce CRM admins will learn how to
quickly customize Salesforce including page layouts, fields, tabs, and business processes, create a
secure Salesforce environment, maintain and import clean data, create high-value reports and
dashboards, and much more. The advanced administrator certification includes topics such as
managing data to keep it clean and up to date, increasing user adoption and enhancing end-user
productivity, implementing complex business processes within Salesforce and much more.
Force.com developers will learn how to build and customize multiuser Software-as-a-Service
(SaaS) applications with clicks rather than code, define the application's data model, customize
the user interface, create advanced workflows and validations, automate business processes and much
more. The advanced Force.com developer certification will cover topics such as Visualforce, using
the Apex on-demand programming language, and Development-as-a-Service.
Pricing and Availability
The initial Salesforce CRM administrator course, Administration Essentials, costs $3,000 for
a 4 day course. The initial Force.com developer certification course, Developer Essentials, costs
$4,000 for a 5 day course. Course fees include a voucher to take the certification exam. Exams can
also be purchased separately through testing centers for $200.
The Salesforce CRM administrator certification courses and tests are available now in North
America. Force.com developer certification courses are currently scheduled to be available in North
America in August 2008. The salesforce.com certification program is currently scheduled to be
available in EMEA beginning in August 2008.
For more information, or to sign up, please visit: http://www.salesforce.com/certification.
Customers, Partners and Developers Comment on Salesforce.com Certification Program:
"Salesforce.com has done a great job encouraging developers to work with the Force.com
platform. I've been waiting for a certification program that validates my skill set."
- A.J. Dellicicchi, Senior Developer, Eduventures, Inc.
"As we grow we are always on the lookout for qualified Force.com developers. The
Salesforce.com Certification Program will make it much easier to identify, evaluate, and hire
- John Barnes, vice president, Technology, Model Metrics
"The Salesforce.com Certification Program is a great idea! I have other industry
certifications and plan to be certified in Salesforce, too. "
- Aneesh Bhatia, Helix Energy Solutions Group
"I have certifications from various vendors, but a salesforce.com certification would
outweigh them all. I've been waiting for this."
- Doyle Moody, Chief Developer, The Schumacher Group
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).