Salesforce.com Announces Dreamforce 2008, the Software-as-a-Service Event of the Year
SAN FRANCISCO - August 26, 2008
Special Guests Malcolm Gladwell, Dr. Larry Brilliant, Neil Young and Michael Dell will join
salesforce.com CEO Marc Benioff to speak at 6th annual salesforce.com user and developer conference
More than 10,000 attendees will participate in more than 300 expert-led sessions on
delivering customer and partner success with Software-as-a-Service, Platform-as-a-Service and cloud
- Salesforce.com (NYSE:
CRM), the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service
(PaaS), today announced Dreamforce 2008, the SaaS event of the year. Special guests Malcolm
Gladwell, author of The Tipping Point, Google.org executive director Dr. Larry Brilliant, legendary
singer, songwriter, musician and Linc Volt team member Neil Young and Dell chairman and CEO Michael
Dell will join salesforce.com chairman and CEO Marc Benioff to speak at the 6th annual
salesforce.com user and developer conference. With more than 10,000 attendees, 300 expert-led
sessions and more than 200 partner sponsors, Dreamforce 2008 marks the tipping point for the SaaS
and PaaS industry. Dreamforce 2008 will be held November 2-5, 2008 at the Moscone Convention Center
in San Francisco.
"Dreamforce is a phenomenal event. It is amazing to see where Salesforce CRM and
Software-as-a-Service are going," said Michele McMahon, Director of Demand Management, Ariba. "If
you want to be at the forefront of technology trends today, Dreamforce is the conference to
The industry's largest Software-as-a-Service event, Dreamforce 2008 is focused on generating
developer, partner and customer success with Salesforce CRM applications and the Force.com
platform. Dreamforce 2008 will enable attendees to get the most from their current deployments and
explore new offerings across Salesforce CRM applications and the Force.com platform including
Visualforce, the Force.com AppExchange and more. Attendees will meet with salesforce.com product
teams, hear from more than 300 expert users at leading customer and partner companies, get hands-on
training, and learn best practices and strategies for generating SaaS and PaaS success.
3rd Annual Appy Awards
Join Marc Benioff and other industry leaders for the 3rd annual Appy awards on Tuesday
November 4th, as salesforce.com recognizes the customers, partners, and developers who have
delivered some of the most exciting and powerful applications on the Force.com AppExchange today.
With more than 800 applications currently available on the Force.com AppExchange, the competition
is sure to be stiff.
Programmed to inspire and educate partners about achieving success in cloud computing with
the Force.com platform and the Force.com AppExchange, the Dreamforce Partner Summit is free for all
Dreamforce 2008 partner attendees. The Dreamforce Partner Summit will be happening on Wednesday,
November 5th, and will feature specialized tracks for both business and technical audiences to
educate partners on how to develop and grow a successful SaaS business.
Conference registration is now open at http://www.salesforce.com/dreamforce/. Early bird
registration is $999 and ends on September 5th - a $200 savings over regular conference
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).