Salesforce.com Placed in the Leaders Quadrant for Sales Force Automation Magic Quadrant
SAN FRANCISCO - October 17, 2008
Evaluation based on completeness of vision and ability to execute
- Salesforce.com [NYSE:
CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service
(PaaS), today announced that it has been positioned in the Leaders quadrant in Gartner's latest
Magic Quadrant for Sales Force Automation . According to Gartner, "Leaders demonstrate
market-defining vision and the ability to execute against that vision through products, services,
demonstrable sale figures and solid new references for multiple geographies and vertical
industries. A characteristic of a leader is that most competitive vendors will tend to measure
their own success against the success of the leading vendors."
"We are honored to be placed in the leaders quadrant. Salesforce.com's unmatched pace of
innovation is setting the standard for both the SaaS and CRM industries," said Marc Benioff,
chairman and CEO at salesforce.com. "In my opinion, this honor is a testament to the success of our
customers and the business value that salesforce.com's SaaS and PaaS solutions deliver."
Since 1999, when salesforce.com pioneered Software-as-a-Service, the company has been
developing and expanding the capabilities of Salesforce CRM, which is designed to provide a
360-degree view of customers to employees anytime in any location. Today, Salesforce SFA is
an integral part of Salesforce CRM, a comprehensive suite of business applications that help
companies improve business processes and increase revenue potential.
In the past year, salesforce.com has delivered three releases, Salesforce Spring '08,
Salesforce Summer '08 and most recently Salesforce Winter '09. Driven by feedback from customers on
salesforce.com's IdeaExchange, more than 150 new features were released for Salesforce CRM
customers, raising the bar for the CRM and SaaS industries.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The
Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It
depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as
defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic
Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders"
quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a
specific guide to action. Gartner disclaims all warranties, express or implied, with respect to
this research, including any warranties of merchantability or fitness for a particular purpose.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).