Salesforce.com Unveils Dreamforce 2008, the Cloud Computing Event of the Year
SAN FRANCISCO - October 27, 2008
Executives from industry leaders Dell, Facebook and Google to keynote
Thousands of attendees will participate in more than 300 expert-led sessions
- Salesforce.com (NYSE:
CRM), the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service
(PaaS), today announced Dreamforce 2008, the cloud computing event of the year. Newly announced
guest keynotes include Sheryl Sandberg, Facebook and Dave Girouard, Google. With thousands of
attendees, 300 customer speakers, 450 experts and more than 225 partners in the Expo, Dreamforce
2008 sets the agenda for the SaaS and PaaS industry for the coming year. Dreamforce 2008 is
salesforce.com's 6th annual user and developer conference and will be held November 2-5, 2008 at
the Moscone Convention Center in San Francisco. Live webcasts of keynotes can be found at
www.salesforce.com/investor and are scheduled to begin at 9am on November 3 and 4.
Dreamforce 2008 is focused on generating developer, partner and customer success with
Salesforce CRM applications and the Force.com platform. Dreamforce 2008 will enable attendees to
get the most from their current deployments and explore new offerings across the Salesforce CRM
applications including Salesforce CRM knowledge base and Salesforce CRM Ideas. In addition, IT
departments and developers can learn how to utilize the Force.com Platform to build entirely new
applications and deliver them to market quickly and easily via the Force.com AppExchange. Attendees
will meet with salesforce.com product teams, expert customer and partner users, get hands-on
training, and learn best practices and strategies for generating SaaS and PaaS success.
Dreamforce 2008 kicks off Monday, November 3rd with exciting demonstrations of the latest
SaaS and PaaS innovations from salesforce.com. Marc Benioff, chairman and CEO of salesforce.com,
will be joined by industry leader Sheryl Sandberg of Facebook and artist Neil Young to showcase
where the future of the technology industry is headed.
A Q&A session for press & analysts will be held starting between 1:30 and 2:00 p.m.
PT. An audiocast can be accessed at http://www.salesforce.com/company/investor/.
On Tuesday, November 4th, Michael Dell, Chairman and CEO of Dell, and members of his
executive team, along with Dave Girouard, president of Enterprise, Google, will join salesforce.com
on stage for the morning keynote, while Malcolm Gladwell, author of The Tipping Point and
Google.org executive director Dr. Larry Brilliant, will deliver talks on innovation and social
responsibility in the afternoon.
3rd Annual Appy Awards
Join Marc Benioff and other industry leaders for the 3rd annual Appy Awards on Tuesday
November 4th, as salesforce.com recognizes the customers, partners, and developers who have
generated success with Salesforce CRM applications and built and delivered some of the most
powerful applications on the Force.com platform today. With hundreds of applications currently
available on the Force.com AppExchange, the competition is sure to be stiff.
Programmed to inspire and educate partners about achieving success in cloud computing with
the Force.com platform, the salesforce.com Partner Summit is free for all Dreamforce 2008 partner
attendees. The salesforce.com Partner Summit will be happening on Wednesday, November 5th, and will
feature specialized tracks for both business and technical audiences to educate partners on how to
develop and grow a successful SaaS business.
For more information, or to register, please visit http://www.salesforce.com/dreamforce/.
In addition, salesforce.com has announced the dates for its 2nd annual Dreamforce Europe in
London, which will be taking place April 7-9, 2009.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).