Salesforce.com Takes Enterprise Cloud Computing to the Masses with New Free Mobile Service
LONDON - April 7, 2009
New Mobile Lite service now available for free as part of Salesforce CRM for BlackBerry
smartphones, iPhone and Windows Mobile devices
Mobile Lite brings new levels of user adoption, field productivity, and customer value to the
most popular Salesforce CRM applications - the Sales Cloud and the Service Cloud
- Salesforce.com [NYSE: CRM], the
enterprise cloud computing company, today announced Mobile Lite, a new free mobile offering that
provides customers with instant access anywhere to Salesforce CRM. Mobile Lite is now available for
iPhone, BlackBerry smartphones and Windows Mobile devices. The announcement was made today at
salesforce.com's Cloudforce London event.
Mobile Lite builds on the success generated by customers using the full mobile capabilities
of Salesforce CRM over the past three years. Mobile Lite now offers salesforce.com customers basic
access to some of the most common Salesforce CRM features and an easy way to get started with the
productivity and efficiency of cloud computing on mobile devices.
"We want even more customers to experience the success possible with mobile access to our
cloud," said Marc Benioff, chairman and CEO, salesforce.com. "We want our customers to take the
cloud with them, wherever they go. By delivering mobile access to our cloud, for free, we're
accelerating adoption of the cloud and delivering value to customers in times when they need it the
"Salesforce CRM gives our employees mobile access to the data they need in the cloud," said
Brian Fisher, Director, Business Technology, Papa Murphy's Take 'N' Bake Pizza, the world's largest
take-and-bake pizza company. "Over half of our employees work remotely and access critical
Salesforce CRM data via BlackBerry smartphones. Mobile access to the Sales Cloud has resulted in
better data quality, faster data capture, and eliminating paper processes."
"Ten years ago, accessing applications on your cell phone was considered advanced. Today,
mobile access to enterprise applications is expected," said Sheryl Kingstone of Yankee Group.
"Salesforce.com understands the productivity benefits that come with mobile access, and is making
Mobile Lite an added benefit of Salesforce CRM."
Salesforce CRM and Mobile Lite
Salesforce CRM delivers an integrated set of real-time cloud applications including the Sales
Cloud and the Service Cloud. The Sales Cloud delivers collaboration between sales and marketing
across the enterprise. The Service Cloud is the next generation of customer service, allowing
companies to join every conversation with their customers, regardless of where they take place.
Mobile Lite is a new offering from salesforce.com that enables users to access the Sales
Cloud and Service Cloud from their mobile devices. The Mobile Lite service allows end users to log
calls and emails, update activities and tasks as well as view account and contact details, leads,
opportunities, cases, solutions, assets, and dashboards, all from their mobile device. Mobile Lite
offers a subset of the features available in the full mobile version, and with just a few clicks,
customers can upgrade to the full functionality.
Mobile Lite and the Sales Cloud: Access Customer Data from Anywhere
Companies can use Mobile Lite to get started accelerating the efficiency and productivity of
their sales reps regardless of location. Mobile Lite and the Sales Cloud help salespeople and
managers stay constantly connected to the latest prospect and customer information so they can:
- · Instantly access dashboards, accounts, opportunities,
cases, solutions, and more
- · Review up-to-the-minute account information right before
important calls and meetings
- · Respond to leads and customer requests and log the
details in Salesforce CRM
- · Improve data quality and pipeline visibility
- · Manage relationships and workload while using only a
Mobile Lite and the Service Cloud: Ensure Customer Satisfaction while on the Road
Mobile field service and support representatives can instantly access critical customer and
case information in the Service Cloud using their mobile devices in the field. As issues are
resolved, they can update task and event-based information, check the details of the next call, or
pull up a map to their next appointment. That means reduced response times and higher customer
satisfaction. Adding Mobile Lite to the Service Cloud allows customers to:
- · Review cases and search solutions from a mobile
- · Review tasks and check activity history to ensure success
the first time out on a call
- · Update tasks and calendar events from the field
For more information, please visit: http://www.salesforce.com/mobile/lite.
A video explaining cloud computing in simple terms is available here:
Pricing and Availability
Mobile Lite is free and is now available for Salesforce CRM Professional Edition, Enterprise
Edition and Unlimited Edition customers.
Professional Edition and Enterprise Edition customers can upgrade to the full mobile version
of Salesforce CRM for an additional $50 per user per month.
The full mobile version of Salesforce CRM is included at no extra cost for Unlimited Edition
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/au/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/au/, or call 1800 667 638 (Australia) or 0800 450 064 (New Zealand).