Foundation Launches in India

NEW DELHI, INDIA—November 10, 2009— [NYSE: CRM], the enterprise cloud computing company, and Foundation, the global leader in integrating philanthropy and business, today announced the launch of the Foundation programs in India. The mission of Foundation is to use’s people, technology and relationships to improve communities, inspire youth to be more successful and promote compassionate capitalism.

The Salesforce Foundation is an independent nonprofit organization integrated with that includes its employees, family and friends, as well as the company's customers, partners, vendors, advisors and all stakeholders.

Salesforce CRM (customer relationship management) licenses have already been donated to 31 nonprofit organizations (NPOs) in India. Salesforce CRM helps NPOs keep a track of their supporters, volunteers and donors, and increase their capability for managing and tracking data.

“The launch of Foundation is a significant milestone in’s development of its local presence in India,” said Lindsey Armstrong, EVP, International Enterprise Sales, “We believe that you cannot be a leader in your industry without being a leader in your community. The Foundation provides our employees, partners and customers a unique foundation to actively contribute to the improvement of communities we operate in.”

A New Technology Model Enables A New Corporate Philanthropy Model

From its inception, the Foundation has used a unique model of integrated philanthropy, one designed to grow with Its distinctive 1/1/1 model disseminates the financial and intellectual wealth of the organization to those most in need:

• 1% Equity: using one percent of founding stock to offer grants focused on nonprofits using technology and for employee-led volunteer programs;

• 1% Product: facilitating the donation of licenses to nonprofits helping them to increase their operating effectiveness and focus more resources on their core mission;

• 1% Time: finding volunteer activities for employees so that they use their six paid days off a year with maximum impact.

“ Foundation helps nonprofit organizations focus more on their mission and spend less time dealing with technology infrastructure.’s cloud computing model enables organizations to manage their data in one centralized location – the cloud – without the need to install, manage and maintain software and hardware. All they require is an Internet connection to manage processes such as donor management, volunteer tracking, communications and other critical operations,” said Isabel Kelly, International Director, Foundation.

“ has helped us to bridge gaps in information and align our business goals accordingly,” Mr. Ramesh Ramanathan, Chairman, Janalakshmi Financial Services, a financial institution servicing the microfinance needs of the urban poor in India.

“We selected because it met with our criteria of sound technicalities and easy to use. We also found the personal commitment of Marc Benioff [Chairman and CEO,] to corporate philanthropy reassuring as micro-finance was a new area of interest for the company’s Foundation initiative.”

As part of the 1% employee time, employees donate their time and expertise feeding the homeless, mentoring young people, helping nonprofits make the best use of their donated technology, and offering hundreds of helping hands for local community organizations.

Kelly added: “The 1/1/1 model ensures that as our business grows so will our contribution to the communities in which we operate. In addition to grants, encourages its employees to donate one per cent of their time to philanthropic causes. This unique, company-wide approach has been passionately embraced by employees worldwide and as the company continues to grow, so to does the amount of time donated to local community initiatives.”

Since its inception in 1999, the Foundation has been responsible for donating Salesforce CRM applications to nearly 7,000 non-profits in over 70 countries, giving over 150,000 volunteer hours and distributing more than US$14 million in grants to its communities and organizations across the world to enhance their use of technology.

The Power of Us Foundation’s “Power of us Partner Initiative” extends the philanthropy platform by inviting's corporate partners to participate in its nonprofit efforts. By joining the 1% model and donating or discounting their own products and services for nonprofits, partners can effectively contribute to building and implementing technology applications specifically designed for the nonprofit sector.

The Foundation was officially launched in July 2000 by former US Secretary of State, Colin L. Powell. The launch of the Foundation came within a year of the launch of the company with the goal of building philanthropic programs at the very beginning of the company's existence. Foundation currently operates out of San Francisco, New York, United Kingdom, Ireland, Singapore and Japan.

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