Marketing Automation in a Class by Itself

Salesforce CRM’s powerful capabilities maximise the efficiency of your entire online and offline marketing mix—to an extent that on-premise marketing automation software simply cannot achieve. Use salesforce.com marketing software as a service to generate demand, manage and qualify leads, create new sales opportunities, ensure data quality, and analyse campaign results.

Marketing CRM for Better Customer Relationships

Only salesforce.com offers a marketing CRM solution to meet the needs of all organisations: from small, local businesses to large multinational enterprises. Our marketing software as a service provides your team with a comprehensive customer view, shareable instantly with sales and customer support. This marketing automation gives you unparalleled insight into which campaigns are performing and why, and the types of leads you’re generating.

Today’s marketing CRM-driven strategies, marketing plans and programs enconpass an increasingly diverse mix of online and offline campaigns. Successful marketing automation requires tracking of all these activities, and the sales they generate, using a single system integrated with all your communication touch points. Marketing software as a service from salesforce.com does just that, in contrast with outdated marketing software. You can track, manage, analyse, and fine-tune your email campaigns, telemarketing, and search engine marketing from inside the Salesforce CRM marketing software as a service solution.

• Campaign Management. Plan your spend effectively, manage all your marketing campaigns and analyse performance and results from a central location with marketing software as a service from salesforce.com.
• Email Marketing. All the marketing CRM tools you need to plan, execute, and track high-impact email marketing campaigns targeted at prospects and customers.
• Auto-Response Email. Salesforce.com marketing software as a service includes auto-response email capabilities, giving you the capacity to send out immediate and automatic personalised replies to customer inquiries.
• Search Marketing. Salesforce CRM for Google AdWords lets you create, manage, and measure search engine marketing campaigns - directly from salesforce.com.

With salesforce.com marketing software as a service you can achieve unprecedented marketing automation. Thanks to powerful marketing CRM features, you can plan and execute more effective campaigns, which will consistently generate high-quality leads.

• Market Segmentation. Create targeted campaigns with salesforce.com marketing software as a service by dividing your audience according to attributes such as demographics or product interest. You can then send specific messages and offers to each group. Wizards built into our marketing software as a service will easily add contacts and leads to lists, directly from within campaigns.
• Campaign Analysis. Unlike imperfect, piecemeal marketing automation tools, salesforce.com marketing software as a service is complete and comprehensive. You can track, analyse, and optimise multiple campaigns (such as trade shows, direct mail, advertising, and promotions). Thanks to this information, you can achieve the key marketing CRM objective of focusing all your efforts on the most effective campaigns.
• Revenue Tracking. Tie every sales dollar directly back to its campaign source with marketing software as a service from salesforce.com. This way you can identify the marketing activities that generate the most sales revenue. Campaign managers can then evaluate detailed analytics to track revenue and measure the success of a campaign.
• Express Follow-Ups. Our marketing software as a service allows you to easily determine which prospects require follow-up contact after a campaign, and define the appropriate actions - achieving yet another goal of true marketing automation.
• List Management. By using capabilities inside salesforce.com’s marketing software as a service, you can easily export campaign lists in multiple data formats, for seamless hand-off to direct mail houses and partner agencies. Also use the list management tools in our marketing automation solution to segment, export, and analyse lead lists and create targeted and effective marketing campaigns.
• Multichannel Programs. Shift your marketing CRM into top gear by nurturing prospects and generating demand for your sales organisation, all with multichannel marketing programs managed in salesforce.com’s marketing software as a service. Execute search marketing, email marketing, and direct mail campaigns, or create pages on your website to capture new prospects. Our marketing software as a service automatically tracks campaign metrics such as clicks, responses, leads, deals, and revenue.
• Measure Your Revenue Impact. Salesforce offers yet another leap forward in marketing automation. With our marketing software as a service you can generate, manage, and report on leads and sales within a closed-loop system integrating sales and marketing. CRM initiatives can be far more efficient with instant data on campaign results to justify spend. Business users can quickly gain the insight they need by easily creating their own reports and dashboards with our marketing software as a service. Our marketing automation solution offers both ready-made and customisable reports, charts, and graphs to deliver an instant, comprehensive view of the business.
• Win-Loss Analysis. Salesforce.com’s marketing software as a service includes predictive analytics tools tracking past and current competitive trends and identifying key issues that are costing you deals. Use this information to prioritise product enhancements and construct your marketing CRM strategies so as to fix these issues.
• Demographics. With salesforce.com’s marketing software as a service, you can gain deep insight into this fundamental aspect of all marketing CRM initiatives. Marketing automation features segmenting of customers and prospects by key demographic attributes and identifies changes in customer and prospect behavior. Further divide the purchase trends by industry, size, geography, and more, with our marketing software as a service.