"We chose Salesforce because of its reputation as the world's best CRM application and its deep customization capabilities. In just three months, we've been able to create, launch and gain complete user adoption of our eight AppExchange applications. The efficiencies we've gained by utilizing these new applications has allowed my employees to spend at least 25% more time with our customers. We believe Force.com represents a dramatic leap forward for both on-demand applications and CRM in general."


Challenge
  • Wanted an effective way to manage multiple applications
  • Required the ability to create customized applications for business-specific needs
  • Needed deep insight into where prospects are in the pipeline
  • Wanted an "anywhere, anytime" solution salespeople could access 24x7
  • Needed an easy-to-use CRM system that could be rapidly deployed and adopted quickly by users

Solution
  • Used Force.com to unite, deploy, and manage unique on-demand applications designed for tasks including product management, pricing and configuration, recruiting, document management, inventory management and customer equipment asset management
  • All eight applications built using the Force.com Builder on-demand toolkit
  • On-demand model enables access to business critical information from Web browsers and wireless devices
  • Salesforce offers 360-degree view of the business

Results
  • Employees now focus on the business at hand, not how to share data across applications and organizations
  • Sales executives can track client responses throughout the sales pipeline and leverage comprehensive intelligence on upselling and cross-selling opportunities
  • Customer retention significantly improved because account reps can access and respond to client data/history on-demand
 
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