Imperial Roofing Triples Productivity with Salesforce CRM

Challenge

• Easily track and manage  end-to-end sales
• Significantly improve productivity
• Dramatically reduce administration time 
• Deliver value to customers

Solution

With Salesforce CRM, Imperial Roofing regained control over its sales processes. The company now addresses sales enquiries proactively and provides individual customer service. With Web-to-lead functionality, Imperial Roofing added another dimension to the sales enquiry process, automatically routing Web site enquiries directly into Salesforce CRM for processing.

Results

• 200% increase in sales enquiries
• Administration time reduced from 5  hours to 1 hour per day
• Ability to access and update vital data remotely on mobile devices