AppExchange Helps Jobscience Drive Efficiencies and Tap New Business Opportunities

Challenge

• Jobscience, a leader in human capital solutions and services, needed to replace its ineffective ACT! database to automate sales functions and streamline processes companywide.
• The company required a robust system that could seamlessly integrate with multiple applications and accommodate in-house configurations and customizations.
• To get a full view of the business, information had to be gathered from multiple people and functions.
• The company could not afford to dedicate IT resources to its CRM solution.
• As a cloud-computing innovator, Jobscience sought a solution that would align with its vision.

Solution

• After evaluating several possible solutions, including Oracle's Siebel On Demand, SalesLogix, and Microsoft CRM, Jobscience chose Salesforce CRM for its adaptability and ability to adapt to its business and operate without a dedicated support person; comprehensive service and support capabilities within Salesforce CRM sealed the deal.
• In just four days, the company implemented Salesforce CRM Enterprise Edition to its sales group; a subsequent upgrade to Salesforce CRM Unlimited Edition with Salesforce.com Premier Support enabled limitless application development via Force.com and AppExchange.
• Inspired by the breadth of the AppExchange directory, Jobscience shifted its corporate structure to use Salesforce CRM to manage all of its operations. The company installed and customized more than 60 apps for everything from marketing to contracts, HR, finance.
• The company installed the SalesGenius application from AppExchange to create trackable email campaigns from within Salesforce CRM.
• The SalesView application, also available on AppExchange, helps Jobscience stay up-to-date on prospective and customer activities with real-time information from thousands of sources.
• Jobscience created two recruitment applications for AppExchange called TalentCentral and TalentStaffing.
• Salesforce CRM and Google Apps makes it easy to collaborate in real-time; Google Start Page integration helps employees stay on top of key business metrics.
• Each department head maintains dashboards to build reports for the CEO; automatic e-mailing keeps managers in the know and eliminates previous paper-based systems.

Results

• By jettisoning disparate software applications for one unified Web-based solution, Jobscience streamlined processes and communications companywide.
• The Salesforce CRM deployment reduced the company's need for a support staff from 1.5 full-time equivalents to zero.
• Jobscience achieved a 360-degree view of the business for improved customer service and more-accurate business assessment and planning.
• Dashboards reduce the reporting burden across the company; in-depth information has led to significant process improvements in several critical business functions.
• Improved marketing through integration with SalesGenius and InsideView has helped to double the amount of leads in the company’s pipeline.
• Based on its success running its own business with tools from AppExchange, Jobscience is now using Force.com to successfully develop new human capital solutions and distribute them via AppExchange.