Salesforce CRM Content Library Streamlines Content Management at the Livebookings Network

Challenge

• The Livebookings Network, a global online restaurant reservations and network which partners with 500 Web sites to promote restaurants and enable real-time bookings, had no way to centrally manage content.
• The company needed a way to share sales documents in 10 different languages with staff in 12 countries.
• The Livebookings Network relied on fragmented systems and processes. It needed a way to effectively manage and track relationships with over 17,000 restaurants and 500 Web site booking partners.
• Staff need to access necessary content quickly. Out-of-date, inaccurate documents clogged internal servers.

Solution

• The Livebookings Network selected Salesforce CRM and deployed it to 50 users worldwide to provide a shared, on-demand, and real-time view of thousands of restaurant accounts. The system also integrates partner information—tracking the progress from lead generation through to sales closure and ongoing account management.
• After evaluating Microsoft SharePoint, The Livebookings Network deployed the Salesforce CRM content library for its fast time to value and usability.
• Salesforce CRM content was deployed in less than a week, immediately empowering staff to share high quality, up-to-date content from one location. The cloud-computing model eliminates the need for maintenance, allowing the company's IT department to focus on new projects.
• Using Salesforce CRM content , any member of staff can instantly upload, access, or share content such as sales reports, marketing documentation, project plans, and internal communications such as HR policies. It is easy to search across all of the key languages spoken by Livebookings staff.
• With Salesforce CRM content , staff can define the groups of people who have access to the documentation.

Results

• Salesforce CRM Sales provides the Livebookings Network with a single version of the truth—one holistic, shared view of the current sales, marketing, and service situation and business outlook in the company.
• Salesforce CRM content streamlines and accelerates the way content is found, stored and shared. Now users can find documents from any location and in any language.
• Salesforce CRM content subscriptions alert users when relevant content is created or updated.
• Each staff member required only 15 minutes of training to become productive on Salesforce CRM content.
• The Livebookings Network now has improved control over corporate content.