NPD Group Rapidly Consolidates Nine Disparate Systems into One Online Data Repository with Salesforce

"We looked at a variety of client-server and hosted solutions to replace our existing SalesLogix software. Salesforce came out on top because it combined extremely strong sales and marketing functionality with the online advantages of low total cost, rapid implementation, and easy training across all our global offices."


Challenge
  • Each of seven business units, as well as Canadian and global operations, had own silos of sales data
  • Pre-existing SalesLogix system supplied basic marketing automation but was difficult to use and expensive to maintain
  • Needed integrated sales and marketing information accessible from any worldwide location

Solution
  • Implemented Salesforce over competing packaged software systems
  • Consolidated nine disparate systems and records into a single online repository of customer and opportunity data
  • 360-degree view of NPD's 1,300+ clients now accessible from any browser or Web-enabled device

Results
  • Increased productivity and amount of time dedicated to selling
  • Can quickly share information on key accounts and identify emerging trends
  • Better sales activity tracking and management
  • Eliminated annual maintenance and system support costs
 
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