Bella Pictures Achieves a 400 Percent Increase in Sales over Four Months with Salesforce CRM

Challenge

• Desired an effective CRM solution to boost company growth
• Sought competitive edge and highly personalized service to differentiate company
• Needed easy accessibility for mobile workforce and virtual offices
• Wanted to avoid lengthy, costly CRM implementation

Solution

• Selected Salesforce CRM Enterprise Edition over Siebel, Microsoft, and Onyx
• Quickly and easily rolled out to virtual offices nationwide
• Easy access, tracking, and sharing of real-time customer information from any location
• Adapting Salesforce CRM for talent recruitment and management solution

Results

• 400 percent increase in sales over four months
• Workflow triggers better alert company to milestones in customer process
• Customized tools improve customer responsiveness
• Low total cost of ownership
• Document library provides better management of price lists and the like