DigitalMobile Rings in Productivity Changes in the Cloud with Salesforce CRM

Challenge

• Lacked visibility into customer order history or prospective customer targeting
• No central data repository
• Needed communication between sales teams in different locations
• Wanted a standardised method of data entry or collation; records were disparate

Solution

• Digital Mobile deployed Salesforce CRM to provide easy access to centralised sales data and to maximise its sales team’s efficiency.
• Digital Mobile made Salesforce Partner Networks readily available to its franchisees and VARs to achieve consistency in the ordering process and to centralise the administration process.
• Using the technical know-how of Salesforce Results, a salesforce.com partner, Digital Mobile implemented a number of custom applications to further enhance the performance of its customer service platform.
• Used Salesforce Results to build automatic proposal generator.

Results

• Increased sales team productivity and customer facing hours available.
• Saved 65 employee hours per week by eliminating sales reporting complexity With Salesforce CRM dashboards.
• Up to 75% of franchisees use Salesforce Partner Networks, gaining greater visibility into the sales pipeline and leveraging Direct Mobile’s Salesforce CRM investment.