"salesforce.com has not only provided us with an incredible insight into our sales performance through management reporting and dashboards but it has allowed us to standardise and integrate processes across our sales organisation as well as provide a common customer view across sales and service. System integration using web services, combined with prototyping and an interactive, stakeholder led, system development approach has helped us deliver those solutions back into our business extremely quickly."


— AAPT

AAPT Rolls Out Salesforce CRM to 300 Users to Increase Sales Efficiency

Challenge

  • Hobbled effective collaboration with disparate ACT!, Excel, Access, and proprietary systems
  • Suffered from poor pipeline visibility and time wasted on administration
  • Wanted solution to provide single view of the business
  • Required easy-to-use, low-cost, low-risk solution with minimal up-front investment

Solution

  • Chose Salesforce CRM over Siebel and Oracle for reduced cost, risk, and complexity
  • Implemented majority of cloud-computing functionality within a month
  • 295 employees access single, unified, online repository of real-time customer information
  • No large implementation costs or ongoing maintenance expenditures

Results

  • Faster identification and correction of inefficient sales processes
  • More accurate forecasts and improved pipeline visibility
  • Faster, more responsive communication with customers
  • Improved collaboration across divisions
  • Increased productivity
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