dLook injects efficiency into online advertising business with Salesforce CRM

Challenge

• dLook needed to address the management of large volumes of call data
• dLook required a system that was capable of growing at the same rapid pace as the company
• All customer interactions needed to be available to employees throughout dLook’s multiple office locations in real time
• The selected CRM solution was required to integrate with existing back office systems

Solution

dLook is using both the Saleforce CRM Platform and Enterprise Editions to give its core team access to the multiple facets of customer allowing dLook to provide industry leading service and support.

Results

• Salesforce CRM was able to introduce a high degree of automation and manageability into a complex, multi-step sales process
• All company activities are now carried out within the single Salesforce CRM instance for useability and easy collaboration
• dLook employees are able to provide a consistently high level of customer service, armed with an open view of all customer interactions in Salesforce CRM
• Implementation was completed and rolled out to users in under 6 weeks with enhancements being made continuously over time.
• New users were easily brought up to speed within a week through online tutorials and peer leadership
• dLook’s solution is highly scalable at a moment’s notice, which suits the fast growth pace of its business