The Improv Shortens Sales Cycle, Increase Close Rates with Salesforce

"What Salesforce is doing is showing our sales people that CRM can actually be easy. It is literally just point-and-click, yet the impact is tremendous. We are always looking for ways to make ourselves more efficient. With CRM on-demand from Salesforce , we now respond to our customers more quickly, and as a result we've shortened the sales cycle and closed more deals."


Challenge
  • Wanted to boost efforts to market and sell corporate event space at 17+ theaters
  • Sales team used archaic paper-based processes
  • Wanted centralized, easy-to-use system for tracking and managing sales information and proposals
  • Needed improve upon how upcoming events were managed

Solution
  • Implemented Salesforce Professional Edition
  • CRM solution reinforced newly created sales processes
  • Ease of use and rapid, online training allowed sales team to be immediately productive
  • Online access to customer information and best practices from any location

Results
  • Rapid, more accurate reporting on revenue, deal close times, and other metrics
  • Significantly shortened sales cycle and decreased close times
  • Improved sales and customer relationships
  • Ten-fold increase in efficiency
 
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