Blockbuster Salesforce CRM Helps LocationCinema Quickly Take New Business Idea to Market; Grows Sales by 35 Percent

"Salesforce helps us keep track of all our activities so as to maximize customer service and information sharing across the company. Since the introduction of Salesforce, our sales have grown by 35 percent."


Challenge
  • Microsoft Excel-based sales tracking was too time consuming
  • Needed CRM for tracking sales activity and contacts
  • Client/server options too expensive and complex
  • Needed solution that could be easily adapted
  • Rapid deployment and mobile accessibility also important

Solution
  • Implemented Salesforce Professional Edition in less than one week
  • Anytime, anywhere access to up-to-date sales data—from initial contact to proposal, contract, and implementation
  • Daily input of sales data eliminated time-consuming weekly reports
  • Ongoing customizations can be easily made without IT help

Results
  • 35 percent increase in sales since Salesforce's introduction
  • Greater transparency of revenue pipeline for management
  • 15 percent increase in time spent on productive sales activities
  • Internal email traffic reduced by 1,000 messages per month
 
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