"With an ambitious objective of 75% of the sales force logging on to the CRM system daily, we couldn't afford for our CRM system to be prohibitive either due to its complex user interface, limited customisation, or its integration with our own mobile solutions. With Salesforce, we found a solution which provoked a positive reaction from both the sales users and other teams around the business."


— Orange Communications

Salesforce CRM Brightens Orange Sales Visibility with 300 User Roll-Out

Challenge

  • Ensure 75% of business solutions sales team logging on daily
  • Allow sales information to be updated at any time from anywhere—in real-time
  • Improve the quality of information stored on the system
  • Reduce the time taken to track and report on opportunities

Solution

  • Salesforce CRM rolled out to entire Business Solutions team (200 working remotely) over 3G network
  • Fully integrated with business reference tools, including Dun & Bradstreet
  • Took elements from existing customer information systems to ensure all resources available from one central cloud-computing source

Impact

  • Improved the coordination, management, and tracking of all sales and account management activity
  • Improved visibility of its customer leads
  • Provided more accurate sales forecasting
  • Opportunity for solution to scale-up over time based on the combination of Orange's vision and salesforce.com's ability to offer increased benefit at reduced cost and risk
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Orange Communications

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