Langdon Ingredients Successfully Drives Expansion with Salesforce CRM Application

Challenge

• A rapidly growing business, Langdon Ingredients was stuck in the past in terms of technology
• Interstate offices were each using their own methods of managing customer records and there was no continuity
• Customer requests were taking longer than necessary to address through poor access to relevant information

Solution

Langdon Ingredients deployed Salesforce SFA for 66 users across Australia, New Zealand and Singapore to service its operations. The installation was completed in a matter of days including user training, allowing the fast pace operation to continue as normal with no downtime.

Results

• Single centralised means for storing and managing all customer related information
• Effortless management of complex sales pipeline including compliance with importing and quarantine regulations
• Flexibility to instantly accommodate expansion without the costs and headache normally associated with rolling out a system to new users
• Reduction in time required to service customer credit requests from 2-3 weeks to half an hour
• Elimination of weekly call reporting saving 1-2 hours per week