Hong Kong Maxim’s Group Drives Sales Efficiency with Cloud Computing from Salesforce.com

Challenge

• Hong Kong Maxim’s Group, the largest and most diversified catering company in town, needed an easy-to-use, cloud computing–based CRM system for its Branded Products departments to better control sales performance and increase sales efficiency.
• The Group was heavily dependent on on-premise software and complex data storage processes that did not allow it to manage data and generate reports efficiently.
• Hong Kong Maxim’s Group also lacked an integrated view of sales forecast and performance data because there was no centralized system for sales records and leads and with no way to share real-time data between branches and the back office.

Solution

• Hong Kong Maxim’s Group selected Salesforce CRM to integrate with existing business applications and systems, such as its point-of-sale (POS) system, to provide real-time and consistent customer data for frontline salespeople across three catering departments.
• The company completed the implementation of Salesforce CRM in 2 months.
• Sales lead management capabilities let sales managers better manage, organize, track, and distribute new leads to appropriate salespeople.
• Centralized and standardized account and contact management helps sales managers acquire deep knowledge of each account and facilitates a structured sales pipeline.
• With a customized sales reporting system, sales teams have instant access to real-time data to help sales managers analyze sales performance and lead opportunities to create more accurate sales forecasts.

Results

• The sales team can easily access customer information, update data in real time, and optimize sales processes, anytime and any place.
• Sales now spends 33 percent less time searching for relevant customer information and 50 percent less time generating comprehensive reports, compared to the time required with on-premise software.
• Improved consistency and efficiency of information sharing and data integration helps management better measure sales performance and efficiency, increasing sales opportunities and driving more revenue.
• Reduced implementation time by approximately 80 percent and freed up IT resources by more than 50 percent, compared to what would have been required with a traditional CRM system.