System Basic Implements Salesforce and Increases Global Sales by 10% in Two Months

"After implementing Salesforce, we realized a 10 percent increase in global sales in the first two months and we expect to have an increase of 30 percent by the end of 12 months. Salesforce has had such a profound impact on our retail clothing company that we are creating a new division dedicated exclusively to developing new sales channels enabled by our CRM."


Challenge
  • Argentina's leading women's clothing retailer needed to integrate online marketing operations and in-store customer interactions
  • Wanted state-of-the-art CRM that could be accessed in Spanish by non-technical sales staff
  • Required local service partner who understood retail business

Solution
  • Implemented customized on-demand CRM from salesforce.com in 2 weeks
  • Salesforce.com partner Virtual Services Company provided business case modeling, ROI projections, implementation services, and on-site training
  • Full integration with System Basic Web site to capture all customer information

Results
  • Customer data from online promotions immediately available to marketing and retail locations
  • High-profile promotions quickly and professionally executed across numerous "micro markets"
  • Dashboards show marketing campaign results in real time for real time adjustment and tailoring
  • Higher campaign subscription and conversion rates
 
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