Easter Seals Tracks Affiliate Activities, Reduces Administrative Burden with Salesforce

"With Salesforce, the national organization is able to devote full attention to each affiliate on national initiatives. We've streamlined communication so that all concerns are quickly resolved, no issue falls through the cracks, and we can strategically assign resources rather than put out fires scattershot."

Janine Stines
Manager


Challenge
  • The organization needed to coordinate 90 affiliates on a national initiative to develop a co-branded Web presence
  • Easter Seals required a CRM solution that would enable them to assist affiliates in marketing their own message within national parameters
  • The solution had to help Easter Seals efficiently manage hundreds of contacts at local organizations

Solution
  • Implemented Salesforce SFA
  • The organization innovatively conceptualized local grassroots centers as "customers" of national organization
  • Easter Seals easily customized Salesforce to track local affiliate progress and communicate in real-time with project managers

Results
  • Helps support nationwide affiliates in creating and maintaining the Web site to promote and manage local services
  • The organization now quickly identifies and proactively addresses critical issues
  • Management tracks progress via standard and custom reports
  • Reduced administrative burden on national organization and local affiliates
 
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