Custom-Built On-Demand App Helps Mitt Romney’s 2008 Presidential Campaign Raise More Than $20 Million, More Than Any Other G.O.P. Candidate

"Using the Salesforce Platform, we quickly developed an application that met our needs and helped us meet our goals. ComMITT provides a competitive advantage by empowering our fundraising network with a system to communicate, track and solicit donors."

Ben Godley
Deputy National Finance Director


Challenge
  • The 2008 presidential campaign for former Massachusetts Governor Mitt Romney required a custom CRM application to help manage its fundraising
  • Microsoft Excel and other traditional software applications failed to provide the functionality and flexibility needed to drive fundraising efforts that span 50 states, dozens of employees and consultants, and hundreds of volunteers
  • Due to the sensitive nature of the data, the campaign required the most advanced security protection possible

Solution
  • Using the Salesforce Platform, the campaign developed "ComMITT," a custom-built app tailored to meet the campaign's specific fundraising needs
  • The Web-based app allows volunteers to disseminate information and solicit funds in emails to constituents and associates
  • The app tracks Romney's campaign donor outreach activities and provides an overview of fundraising efforts
  • Salesforce's on-demand model accommodates fluctuations in volunteer staff numbers—subscribers can be added and removed as needed
  • Thanks to an interface familiar to Internet users, volunteers are up and running on the system quickly
  • Salesforce's security infrastructure—secure as the online systems used by leading financial services firms—protects highly sensitive campaign data

Results
  • The "ComMITT" app drives fundraising efforts that netted $20+ million for Romney's presidential election campaign—more than any other top Republican candidate
  •  Greater visibility into donors and fundraising activities helps the Romney campaign plan and target markets and donors more effectively
  • Web-based, on-demand accessibility allows staff and armies of volunteers from multiple locations across the country to communicate with tens of thousands of donors, and solicit and track their donations
  • Inspired by the success of "ComMITT," salesforce.com developed Salesforce for Political Fundraising, an application to help other political candidates maximize their fundraising efforts; the app will be available on the AppExchange
 
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