VolunteerMatch Boosts Visibility and Builds Better Relationships with Salesforce

"Salesforce.com and Google provide simple business solutions that are useful for any organization. The level of sophistication for both toolsets is limitless, but designed to grow in pace with individual users of all levels of technical expertise"


Challenge
  • VolunteerMatch, which uses the Internet to help nonprofits and volunteers connect, needed to replace the sales spreadsheets and standalone databases it was using to manage its sales objectives
  • The nonprofit wanted a centralized source of information that sales team members could easily access from any location
  • VolunteerMatch sought a CRM solution to help create stronger relationships with existing clients, speed the sales cycle, create targeted communications, build donor relationships, and track nonprofit and donor activity
  • The Web-based organization also required a hosted solution that would make maintenance and upgrades pain free

Solution
  • VolunteerMatch selected Salesforce Enterprise Edition for its accessibility, flexibility, and ease of use
  • The hosted solution provided the nonprofit with everything it needed to manage relationships off the shelf
  • As a beneficiary of the Google Grants program, VolunteerMatch uses Salesforce for Google AdWords to manage its Google AdWords outreach efforts
  • VolunteerMatch extended its use of Salesforce by downloading and installing applications from the AppExchange marketplace to coordinate online campaigns and projects, and to improve volunteer management

Results
  • VolunteerMatch’s sales team can now manage all of its business information in a single place, creating a more streamlined and efficient system
  • Improved relationships with corporations and donors have enabled VolunteerMatch to meet its financial goals
  • By using Salesforce to manage corporate partners, employee volunteers, and donors, VolunteerMatch has grown to support over a million members
  • Google AdWords gives VolunteerMatch the additional reach and the awareness it needs to sustain network growth
  • VolunteerMatch can continually adapt and customize Salesforce to fit its needs with new apps from the AppExchange
 
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