Prestitempo, a Division of Deutsche Bank Group, Selects Salesforce CRM

“A technological solution can change your life. At Deustche Bank, the CRM solution from salesforce.com has proved to be a key instrument for the passage from B2B to B2C.”


Challenge
  • Prestitempo, a division of Deutsche Bank Group that specializes in family credit, wanted a clear and precise view of each client as it moved from the business-to-business market into the business-to-consumer market
  • Prestitempo needed to manage a growth in its client base--from 16,000 dealers to 1.5 million private clients
  • The company was looking for a way to attract clients by offering customized solutions
  • The ability to know the results of every promotional campaign, and to maintain a good cost-to-profit ratio, were key requirements
  • Prestitempo needed a solution that could be deployed quickly

Solution
  • Prestitempo chose salesforce.com’s CRM solution to provide its operators with client information
  • The Deutsche Bank division deployed Salesforce in a month and a half

Results
  • A 360-degree view of the customer enables Prestitempo to create ad hoc solutions by drawing out meaningful data in a short amount of time
  • All the information and activities managed in Salesforce can be shared to create a common knowledgebase of proposed and executed activities for each client
  • Every commercial manager from the various Deutsche Bank subsidiaries now has real-time access to the results for each promotional campaign, with a high degree of accuracy
  • The software-as-a-service solution from salesforce.com has proved to be more convenient than an eventual in-house resident platform
 
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