CHORUS Ramps Up Revenue and Customer Satisfaction with Salesforce Unlimited Edition

"The big advantage of using the AppExchange is being able to modify on-demand applications to fit our robust needs. We don't have to conform our processes into the confines of software. And, with an upgrade to Unlimited Edition we can now further leverage the AppExchange with limitless applications, creating limitless possibilities for our company"


Challenge
  • CHORUS, a leading health-care information technology firm with thousands of users, sought a CRM upgrade to enhance communication and expedite business processes
  • The company also needed a way to track customer interactions in near real-time, while managing details and processes according to unique business requirements
  • A previous system failed the test—saddling CHORUS with hidden costs, an unending implementation, missing functionality, and technical stability issues that sometimes resulted in lost data
  • The right choice for the CRM upgrade would feature the ease and efficiency of an on-demand Web-based solution

Solution
  • CHORUS selected salesforce.com for its minimal IT requirements, subscription-based pricing, depth of functionality, and intuitive user experience
  • The company recently upgraded to Unlimited Edition, which provides Premier Support and Administration, Force.com Sandbox, unlimited applications, plus Salesforce Mobile and more
  • CHORUS configured Salesforce in a week, converting data rapidly without consultant help, and deployed the solution to all users in less than 30 days
  • The company now leverages the Salesforce community, learning best practices and tips for user adoption from its salesforce.com Customer Success Manager,
  • Using salesforce.com's AppExchange to deploy an event manager application, plus tools for bug and expense tracking, CHORUS also customizes and centralizes critical details

Results
  • With high user adoption, real-time reporting and forecasting, and straightforward customizations, CHORUS's management keeps detailed watch over all revenue opportunities
  • Because employees capture all customer interactions in a common solution, management gains full visibility into relationships, while customers gain better service
  • Improved tracking of vital data—from bugs to conference details—helps users quickly identify points of failure to ensure maximum business process efficiency
  • The company seamlessly integrates and manages the Salesforce implementation without the need of IT support, dramatically reducing total cost of ownership
  • By upgrading to Unlimited Edition, the company extends its CRM solution with limitless apps, and gains wireless anytime, anywhere access to its customer data
 
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