Genesys Telecommunications Laboratories Rolls Out Customized Views and Strong Tracking Features to 350 Salesforce Users Worldwide

"We can customize each view based on our needs and roles, and support our personnel in the office or remotely. Salesforce.com delivers flexibility, usability, and cost savings."


Challenge
  • Wanted to enhance and measure sales and marketing efforts worldwide
  • Required integration capabilities, plus flexibility to adapt to company's specific needs and processes
  • Needed rapid implementation across multiple divisions in North America, EMEA, and APAC

Solution
  • Implemented Salesforce Enterprise Edition
  • Used by 350 sales, marketing, and channel marketing personnel around the world

Results
  • Easy access for remote workers
  • Strong tracking and reporting on campaign effectiveness
  • Improved transparency for employees and management
  • Customized views increase usability, relevance, and productivity
 
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